Wix.com Ltd. President Zohar Nir filed a Form 4 on August 26, 2026, disclosing the sale of a total of 30,000 ordinary shares across two trading days under a pre-established Rule 10b5-1 plan.

Key Highlights

  • Three separate dispositions: Nir sold 974 shares on August 24, 2026, and 15,283 shares and 13,743 shares on August 25, 2026, all coded as sales (S).
  • Weighted average prices: The August 24 sale carried a weighted average price of $85.28 per share; the two August 25 transactions carried weighted averages of $85.92 and $85.22 per share, respectively.
  • 10b5-1 plan: According to the filing, all sales were effected pursuant to a Rule 10b5-1 plan adopted by Nir on March 26, 2026.
  • Remaining direct ownership: Following the reported transactions, Nir directly held 554,201 ordinary shares, according to the filing.
  • Indirect holdings: The filing also reports 108,475 ordinary shares held indirectly by Nir's spouse.
  • Ticker: The issuer is listed as Wix.com Ltd. (NASDAQ:WIX).

Details of Zohar Nir's Share Sales at Wix.com

According to the Form 4 filed with the SEC on August 26, 2026, Zohar Nir, identified in the filing as President of Wix.com Ltd., disposed of ordinary shares on two consecutive trading days. On August 24, 2026, Nir sold 974 shares at a weighted average price of $85.28, with individual transaction prices ranging from $85.00 to $85.75, inclusive, as noted in the filing's footnotes. After that transaction, his directly held balance stood at 583,227 shares.

On August 25, 2026, two additional sales were reported. The first involved 15,283 shares at a weighted average price of $85.92, with prices ranging from $85.64 to $86.24, inclusive. The second involved 13,743 shares at a weighted average price of $85.22, with prices ranging from $85.00 to $85.62, inclusive. Following these transactions, Nir's directly held share count fell to 554,201 ordinary shares, as reported in the filing.

The filing notes that all sales were made pursuant to a Rule 10b5-1 trading plan adopted on March 26, 2026, and that the form was checked to indicate compliance with Rule 10b5-1(c). The filing was signed by Yoni Picard as attorney-in-fact on August 26, 2026. In addition to his direct holdings, the filing discloses 108,475 ordinary shares held indirectly through Nir's spouse. The filing states that full information regarding shares sold at each separate price within the reported ranges will be provided upon request to Wix, any security holder, or SEC staff.

What Was Disclosed

Wix.com Ltd. President Zohar Nir disclosed the sale of 30,000 ordinary shares across August 24-25, 2026, at weighted average prices between $85.22 and $85.92 per share, pursuant to a pre-adopted Rule 10b5-1 plan, leaving him with 554,201 directly held shares.