Key Highlights

● TransUnion extended its 99-cent mortgage pricing for VantageScore 4.0 through the end of 2028 on Tuesday, September 29, 2026.

● The shares traded lower before the open and fell further during the session, though a closing price was not found.

● Rocket Companies said it will make VantageScore 4.0 its preferred model, starting in the fourth quarter.

● Fair Isaac closed at $617.87, Equifax settled at $141.41 and Goldman cut its TransUnion target to $77.

TransUnion (NYSE:TRU) fell on Tuesday, September 29, 2026, as the credit bureau announced it would keep its 99-cent mortgage pricing for VantageScore 4.0 in place through the end of 2028. The shares were lower before the open and fell further during the session, though a closing price was not found. The announcement came on the same day the housing finance regulator rewrote the rules for mortgage credit-score pricing.

What TransUnion Announced

In a release titled TransUnion Extends 99-Cent Mortgage Pricing for VantageScore 4.0 Through the End of 2028, the company committed to holding the price for lenders who use VantageScore in mortgage underwriting. VantageScore was created by the three big credit bureaus as a rival to the FICO score, which has long dominated mortgage lending. Keeping the price at 99 cents is designed to make VantageScore an easy, cheap choice for lenders at a moment when regulators are opening the door wider to it.

The Catch for Revenue

A low price per score means low revenue per score. One analysis said the FHFA's structural grid changes remove the protective barrier around mortgage credit reporting, while the 99-cent lock ensures any volume gains in VantageScore yield negligible fee income.

The Regulator's Move

FHFA Director Bill Pulte said Fannie Mae and Freddie Mac will move to a single loan-level pricing grid treating VantageScore and FICO equally. Jaret Seiberg of TD Cowen called it effectively an across-the-board cut in loan-level pricing adjustments. RBC's Ashish Sabadra, who maintained an Outperform rating on Fair Isaac, said the change meaningfully raises the risk of score shopping. Rocket Companies (NYSE:RKT) said its mortgage arm would become the first major lender to use VantageScore 4.0 as its preferred model for eligible loans starting in the fourth quarter.

Ripple Effects

Fair Isaac (NYSE:FICO) plunged, closing at $617.87. Equifax (NYSE:EFX) slid to $141.41 after Goldman Sachs cut its target to $171 from $199. Goldman also cut its TransUnion target to $77.

Indexes and Yields

Financials were among the laggards. Long-term Treasury yields pressured stocks through the session, with the 30-year yield at its highest since 2002. The S&P 500 slipped 12.85 points, or 0.17%, to 7,670.84, while the Dow Jones Industrial Average fell 131.59 points to 51,349.92 and the Nasdaq Composite finished nearly flat at 26,797.54. August PCE inflation and the third estimate of GDP arrive on Wednesday, September 30, the September jobs report follows on Friday, October 2, and the Fed meets on October 27 and 28.