Key Highlights

● SCHW closed at $96.68 on 9 October 2026.

● Market data consensus target is $118.32 from 22 analysts.

● The second data set shows a mean of $123 and a median of $124.

● Morgan Stanley raised its target from $136 to $141 on 9 October.

On Friday 9 October 2026, Charles Schwab (NYSE:SCHW), a member of the S&P 500, closed at $96.68. Analyst targets sit well above that level, with the consensus implying upside of about 22.4%, and ratings lean positive.

What Is the Latest Analyst Price Target?

Market data reports an average 12-month price target of $118.32 from 22 analysts, with a high of $145 and a low of $95. The second data set shows a higher mean of $123, a median of $124, a high of $150 and a low of $95 from 23 analysts. Against the $96.68 close, the consensus target of $118.32 suggests upside of about 22.4%.

What Are Wall Street Analysts Saying?

Market data counts 17 positive ratings (one Strong Buy and 16 Buy), 4 Hold and 1 Sell, a consensus of Moderate Buy. Early October brought a series of revisions. Morgan Stanley raised its Overweight target to $141 from $136 on 9 October, while Barclays cut its Overweight target to $118 from $125 and UBS cut its Buy target to $113 from $128, both on 7 October. Bank of America raised its Underperform target to $95 from $91 on 5 October. Wells Fargo initiated at Equal Weight with a $105 target on 2 October, and Piper Sandler lowered its Neutral target to $100 from $118. BMO downgraded to Market Perform in July.

What Could Help the Stock Reach the Price Target?

A large majority of analysts rate the shares positively, and many targets remain above the current price. Raymond James ($145), Morgan Stanley ($141), Compass Point ($135) and Wolfe Research ($127) hold higher targets. Market data reports the latest quarter delivered earnings per share of $1.62 and revenue of $7.07 billion, both above consensus. Continued earnings strength and improving sentiment could support higher estimates, and the share price could move closer to the average target.

What Could Prevent the Stock Reaching the Target?

The direction of travel in October has been downward for several brokers, with cuts from Barclays, UBS and Piper Sandler of between $15 and $18. This indicates that analysts are lowering expectations, and the true consensus may drift below $118 if more cuts follow. Bank of America's Underperform rating and $95 target, the same as the low, point to downside views. Brokerage and banking businesses depend on market activity, interest rates, client cash balances and funding costs, all of which can change quickly.

What Should Investors Watch Next?

Investors may wish to watch whether the October target reductions continue, whether Morgan Stanley's increase is followed by others, and how new coverage, such as Wells Fargo's, compares with long-standing views. Consensus figures may change sharply after the next results.

How Analysts See Charles Schwab After the Latest Close

Charles Schwab closed at $96.68 on 9 October 2026, against a market data consensus target of $118.32. Morgan Stanley raised its Overweight target to $141 from $136 on 9 October, while Barclays cut its Overweight target to $118 from $125 and UBS cut its Buy target to $113 from $128, both on 7 October.