Director Eugene Nonko of MediaAlpha, Inc. filed a Form 4 on November 4, 2026, disclosing the sale of Class A Common Stock across six transactions spanning November 2 through November 4, 2026, executed under a Rule 10b5-1 trading plan.

Key Highlights

  • Reporting person: Eugene Nonko, Director at MediaAlpha, Inc. (NYSE:MAX)
  • Direct sales: 130,090 shares of Class A Common Stock disposed of directly across three days at weighted-average prices of $14.7891, $14.9303, and $15.2525 per share
  • Indirect sales: 331,473 shares disposed of indirectly through O.N.E. Holdings, LLC at weighted-average prices of $14.7158, $15.0445, and $15.3646 per share
  • Remaining direct ownership: 654,436 shares of Class A Common Stock held directly following all reported transactions
  • Remaining indirect ownership: 458,428 shares held indirectly through O.N.E. Holdings, LLC following all reported transactions
  • 10b5-1 plan: According to the filing, the sales were effected pursuant to a Rule 10b5-1 trading plan "previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs"

Eugene Nonko's Multi-Day Class A Share Dispositions at MediaAlpha

According to the filing, Director Eugene Nonko disposed of Class A Common Stock in MediaAlpha, Inc. (NYSE:MAX) over three consecutive trading days beginning November 2, 2026. All six transactions carried transaction code "S" and were marked as made pursuant to a Rule 10b5-1 trading plan. The filing notes that the plan was adopted "primarily to cover taxes resulting from the vesting of RSUs."

On the direct-ownership side, Nonko sold 109,401 shares on November 2 at a weighted-average price of $14.7891, 15,022 shares on November 3 at $14.9303, and 5,667 shares on November 4 at $15.2525. Following these transactions, his directly held position stood at 654,436 shares. Each reported price reflects sales across multiple intraday transactions; the filing states the reporting person will provide full per-price detail upon request by the SEC staff, the issuer, or a security holder.

Indirectly, through O.N.E. Holdings, LLC, Nonko disposed of 78,009 shares on November 2 at a weighted-average of $14.7158, 160,185 shares on November 3 at $15.0445, and 93,279 shares on November 4 at $15.3646. The indirect position in O.N.E. Holdings, LLC stood at 458,428 shares after all reported sales. The filing was signed by Jeffrey B. Coyne on November 4, 2026.

What Was Disclosed

Eugene Nonko, a Director at MediaAlpha, Inc., disclosed the disposal of a combined 461,563 shares of Class A Common Stock directly and through O.N.E. Holdings, LLC between November 2 and November 4, 2026, all under a pre-existing Rule 10b5-1 plan.