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Highlights

  • Two analysts have issued Buy recommendations for Affirm Holdings Inc.
  • Price targets are set at AUD 174.22 and AUD 166.64.
  • Affirm has established new partnerships to expand its “buy now, pay later” offerings across multiple sectors.

Affirm Holdings Inc. (NASDAQ:AFRM) has been rated with Buy recommendations by two broker firms – TD Cowen and Jefferies with price targets of AUD 174.22 (reflecting 53.68% increase from current price) and AUD 166.64 (reflecting 47% increase from current price), respectively. These ratings coincide with a period of strategic partnerships and growing adoption of Affirm’s “buy now, pay later” (BNPL) solutions across multiple industries.

Expansion of Payment Solutions

Recently, Affirm partnered with Ace Hardware, the world’s largest hardware cooperative, to provide a pay-over-time option at participating stores. Ace Hardware has more than 5,200 locations, mostly independently owned, giving consumers a transparent, flexible way to finance purchases for home improvement, lawn, and backyard projects. Customers complete a real-time eligibility check by scanning a QR code at checkout, and approved users see available payment options upfront with no late or hidden fees.

Earlier in September 2025, Affirm partnered with ServiceTitan, a software platform serving the trades. The integration allows thousands of contractors and their clients to offer budget-friendly, biweekly or monthly payment plans. Consumers are subject to eligibility checks on each transaction, ensuring transparency and consistency in the BNPL experience.

Affirm also entered a partnership with Vagaro, the software platform for beauty, wellness, and fitness businesses. This collaboration provides nearly 100,000 U.S.-based businesses — including salons, spas, and fitness studios — the ability to offer Affirm’s pay-over-time options directly at checkout, both online and in-store. These partnerships reflect Affirm’s strategic approach to expanding its BNPL offerings across diverse industries.

Financial and Operational Outlook

Affirm’s increasing presence across multiple sectors, combined with transparent payment solutions, positions the company to maintain momentum and attract a wider customer base.