Salesforce, Inc. (NYSE:CRM) is once again in discussions to acquire Informatica Inc. (NYSE:INFA), a cloud data management company, after a previous round of talks earlier in 2024 ended without a deal, according to sources familiar with the matter.Salesforce in Talks Again to Buy Informatica

People close to the situation say an agreement could be announced as early as next week, though nothing is final. Negotiations are ongoing, and the outcome remains uncertain—another bidder could also emerge.

Informatica Inc. (NYSE:INFA) has been considered a likely acquisition target for some time. Cloud Software Group has also shown interest in the company, the sources said.

Originally taken private in a $5.3 billion deal by Permira and the Canada Pension Plan Investment Board in 2015, Informatica Inc. (NYSE:INFA) returned to the public markets in 2021. Both Permira and CPP Investments still hold significant stakes in the company.

Salesforce, Inc. (NYSE:CRM) and Cloud Software Group declined to comment, while Informatica and Permira did not immediately respond to requests for comment.

If finalized, the acquisition would fit into Salesforce, Inc. (NYSE:CRM)'s broader strategy of expansion through acquisitions. Since 2018, the company has invested in over 300 companies and acquired 25, including major deals like MuleSoft ($6.9 billion), Tableau ($15.7 billion), and Slack ($27.7 billion), according to CB Insights.

CRM has surged by over 9% in the past month.

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