Key Highlights

  • Groupon ranks first on days to cover at 15.45, with Jack in the Box second at 11.47.
  • Jack in the Box shares are trading 6.03% higher at $11.95 on October 28, 2026, the largest move of the five.
  • Short interest is 51.31% of Jack in the Box's float and 33.77% of Beyond Meat's float, on different settlement dates.
  • Kohl's has 32,691,760 shares sold short, about 2.61 times Groupon's 12,549,059 (calculated).
  • Beyond Meat reports third-quarter results on November 4 and Groupon on November 5, 2026.

Which Consumer and Retail Stocks Are the Most Shorted on October 28?

Five consumer and retail names appear among the most shorted stocks on Wednesday, October 28, 2026. They are ranked here by days to cover, the one short-interest measure stated for all five, with the highest reading first. The settlement dates differ (October 15 for Groupon, Kohl's and RH, September 30 for Beyond Meat and a latest available reading for Jack in the Box), so the ranking is a snapshot rather than a same-day comparison.

Groupon (NASDAQ:GRPN) is trading 2.72% lower at $16.07 with 15.45 days to cover, and Jack in the Box (NASDAQ:JACK) is trading 6.03% higher at $11.95 with 11.47 days. Kohl's (NYSE:KSS) is trading 2.19% lower at $23.26 with 7.41 days, RH (NYSE:RH) is trading 0.85% higher at $141.95 with 6.12 days, and Beyond Meat (NASDAQ:BYND) is trading 2.29% lower at $6.84 with about 3.5 days. Percent-of-float and percent-of-shares-outstanding figures use different bases, so they are not merged into one ranking.

1. Groupon: why are 15.45 days to cover drawing attention ahead of the November 5 report?

Groupon operates an online marketplace that connects consumers with local merchants. Shares are trading 2.72% lower at $16.07, an implied prior close of about $16.52 (calculated), and no company release dated October 28 accompanied the move. Equity value is about $654 million (calculated), and the stock has fallen about 35.7% since the August 6 results.

Short-interest data for the settlement date of October 15, 2026 show 12,549,059 shares sold short, about 30.9% of shares outstanding (calculated), on average daily volume of 812,222 shares. Second-quarter global billings and revenue each fell 1%, adjusted EBITDA was $14.8 million against $15.6 million, and cash was $226.3 million. Third-quarter results are due Thursday, November 5, 2026, with options pricing implying a move of about 15.8% around the report.

2. Jack in the Box: what sits behind a 6.03% gain with 51.31% of the float sold short?

Jack in the Box franchises and operates quick-service restaurants from San Diego, with 149 company-operated and 1,966 franchise-operated restaurants at July 5, 2026, after selling Del Taco. Shares are trading 6.03% higher at $11.95, against an implied prior close of about $11.27 (calculated). No dated company release explains the move.

The latest short-interest data show 6.35 million shares sold short, equal to 33.09% of shares outstanding and 51.31% of a 12.37 million share float, with 11.47 days to cover. Third-quarter fiscal 2026 revenue was $257.7 million against $262.4 million a year earlier, and long-term debt was $1,428.7 million against $46.3 million of cash. Fiscal fourth-quarter results are expected around December 9, 2026.

3. Kohl's: can a raised outlook offset 28.8% of shares outstanding sold short?

Kohl's shares are trading 2.19% lower at $23.26, an implied prior close near $23.78 (calculated), and no company announcement dated today accompanied the decline. Short interest for the October 15, 2026 settlement was 32,691,760 shares, up 1,607,115 from the prior settlement, equal to 28.8% of shares outstanding with 7.41 days to cover. A percentage of float was not published.

Second-quarter net income was $151 million, or $1.28 per diluted share, helped by about $150 million of tariff refunds received. The retailer raised its fiscal 2026 adjusted diluted EPS outlook to $1.80 to $2.40 and said it is restarting share repurchases, with up to $100 million planned in 2026. Market value is roughly $2.64 billion (calculated).

4. RH: does a 0.85% gain change the picture for a stock with 6.12 days to cover?

RH is a luxury home furnishings retailer built around design galleries and expanding internationally. Shares are trading 0.85% higher at $141.95, from an implied prior close of about $140.75 (calculated), and no company release is dated October 28. Short interest was 5,446,687 shares at the October 15 settlement, about 28.8% of shares outstanding (calculated).

Second-quarter revenue was $922.2 million, up 2.6%. Adjusted EBITDA of $178.5 million included a $55.1 million tariff benefit, and excluding it the figure was $123.5 million, a 13.4% margin. Fiscal 2026 guidance calls for revenue growth of 5.5% to 7.0%, and the third-quarter report is estimated for around December 10, 2026, a date not yet confirmed.

5. Beyond Meat: why are shares easing with 33.77% of float sold short?

Beyond Meat makes plant-based meat products and is repositioning as a broader plant-protein company. Shares are trading 2.29% lower at $6.84, after a 4.06% decline on Monday, October 26, and no new company announcement accompanied today's move. A 1-for-30 reverse stock split took effect on August 14, 2026, leaving about 17.19 million shares and a market value near $118 million.

Short interest for the September 30, 2026 settlement date was 5,696,198 shares, or 33.77% of float and about 3.5 days to cover, up 11.86% from the prior reading. Second-quarter net revenues fell 8.2% to $68.8 million with gross margin at 8.5%, and cash including restricted cash was $186.1 million against debt of $323.8 million at June 27. Third-quarter results are due Wednesday, November 4, 2026, with revenue guided to about $60 million to $65 million.

Most Shorted Consumer Stocks Compared: Which Gaps Separate Days to Cover, Moves and Short Positions?

All comparisons in this section are calculated from the figures above. Groupon's 15.45 days to cover is about 4.4 times Beyond Meat's roughly 3.5, a gap of 11.95 days, and 8.04 days above Kohl's 7.41. Jack in the Box's 11.47 days sits 5.35 days above RH's 6.12.

The move gap between Jack in the Box (up 6.03%) and Groupon (down 2.72%) is 8.75 percentage points, while RH (up 0.85%) and Beyond Meat (down 2.29%) are 3.14 points apart. In share count, Kohl's 32,691,760 shares sold short is about 2.61 times Groupon's 12,549,059. On shares outstanding, Jack in the Box's 33.09% is 4.29 percentage points above Kohl's 28.8%, and on a float basis its 51.31% is 17.54 points above Beyond Meat's 33.77%, although the settlement dates differ.

Groupon's $16.07 price is $4.12 above Jack in the Box's $11.95, and Kohl's market value of about $2.64 billion is roughly 4.04 times Groupon's $654 million.

What to Watch Next: October 30 Settlement, November 4 and 5 Reports and the December Dates

The next short-interest settlement date is October 30, 2026, with publication expected on November 10 for Kohl's, RH and Groupon. Beyond Meat reports third-quarter results on Wednesday, November 4, and Groupon follows on Thursday, November 5, 2026. Kohl's fiscal third quarter ends around October 31 (calculated), and its release does not state a reporting date, while Jack in the Box is expected to report around December 9 and RH is estimated for around December 10, 2026.