Key Highlights

  • LiveWire is trading 41.13% lower at $0.94 after flagging substantial doubt about its ability to continue as a going concern.
  • ADT is trading 33.60% higher at $9.90 against a $10.00 per share cash offer, a difference of about $0.10 (calculated).
  • Crocs is trading 25.66% higher at $150.41 after raising full-year adjusted EPS guidance to $14.45 to $14.65.
  • iHeartMedia is trading 16.99% higher at $1.83, with no dated company release attached to the move.
  • Barfresh Food Group is trading 16.01% higher at $0.6520, also with no dated company release.

Five Consumer Names Making Big Moves on October 29, 2026

Five consumer names are posting the largest moves on Thursday, October 29, 2026. LiveWire (NYSE:LVWR) is trading 41.13% lower at $0.94 following a going concern warning, while ADT (NYSE:ADT) is trading 33.60% higher at $9.90 on a $10.00 per share cash buyout agreement. Crocs (NASDAQ:CROX) is trading 25.66% higher at $150.41 after lifting its 2026 outlook, iHeartMedia (NASDAQ:IHRT) is trading 16.99% higher at $1.83 with no dated release, and Barfresh Food Group (NASDAQ:BRFH) is trading 16.01% higher at $0.6520, also with none.

Ranking follows the size of the percentage move, up or down, using the exact figures from each company's own coverage. All five are intraday moves, so each percentage is measured against an implied prior close that we calculated from the price and the move. Only one of the five is lower, which means ranks two to five are all gains.

1. LiveWire: Why Is the Electric Motorcycle Maker Down 41.13%?

LiveWire is trading 41.13% lower at $0.94, from an implied prior close near $1.60 (calculated). Its third-quarter release on October 29 said recurring losses, negative operating cash flow and limited liquidity raise substantial doubt about its ability to continue as a going concern. The company also pulled its 2026 operating loss guidance of $70 million to $80 million, and on October 22 the board set up a Special Restructuring Committee. Harley-Davidson (NYSE:HOG) is its majority shareholder.

Third-quarter revenue grew 38% to $7.9 million and the net loss narrowed to $18.6 million, but cash dropped to $39.9 million from $82.8 million at year-end. Liabilities of $109.4 million were higher than assets of $103.8 million. The quarterly filing is expected on or before November 9, 2026, and no wind-down or sale has been announced.

2. ADT: What the $10.00 Cash Buyout Means for Shares Up 33.60%

ADT is trading 33.60% higher at $9.90, from an implied prior close of about $7.41 (calculated), after agreeing to be acquired by Thrive Holdings for $10.00 per share in cash. That represents a 45.6% premium to the $6.87 close on October 27, and the deal values ADT at about $7.6 billion in equity and $15.3 billion including debt. Funds managed by affiliates of Apollo Global Management (NYSE:APO) provide the financing.

A 30-day go-shop runs through November 28, 2026, and closing is expected in the first quarter of 2027, subject to stockholder approval and U.S. antitrust clearance. At $9.90, shares trade about 1.0% below the cash price (calculated). The announcement does not say any rival party has approached the company.

3. Crocs: Does Raised Guidance Explain the 25.66% Jump?

Crocs is trading 25.66% higher at $150.41, from an implied prior close of about $119.69 (calculated). Third-quarter revenue grew 4.6% to $1,043 million, direct-to-consumer sales increased 6.9% and adjusted EPS reached $3.69 compared with $2.92 a year earlier. Full-year adjusted EPS guidance moved up to $14.45 to $14.65 from $13.70 to $14.00, and revenue is now expected to grow about 3%.

GAAP gross margin of 66.2% included a $64.1 million non-recurring benefit from tariff refunds, while adjusted gross margin was 60.3%. HEYDUDE returned to growth, with revenue up 6.1% to $170 million. During the quarter the company bought back about 2.0 million shares for $250.0 million.

4. iHeartMedia: A 16.99% Rise for the Audio Company With No Release

iHeartMedia is trading 16.99% higher at $1.83, from an implied prior close near $1.56 (calculated). No dated company release accompanied the move, and third-quarter results are yet to be reported. Market value was about $296 million at the October 23 close, with net debt of $4,651.3 million at June 30, 2026.

Second-quarter revenue grew 4.7% to $977.2 million, driven by podcast revenue up 20.7% to $162.1 million, while adjusted EBITDA eased 2.9% to $151.5 million. For 2026 the company targets adjusted EBITDA near $800 million and free cash flow near $200 million. The next earnings report is estimated for November 9, 2026.

5. Barfresh Food Group: A 16.01% Gain With No New Announcement

Barfresh Food Group is trading 16.01% higher at $0.6520, from an implied prior close of about $0.5620 (calculated). No company announcement dated October 28 or 29 accompanied the move, so the rise is not linked to a stated catalyst. The company sells ready-to-blend smoothies and shakes, mainly to schools, foodservice operators and restaurant chains.

Second-quarter revenue grew 190% to $4.7 million on the Arps Dairy acquisition, yet gross profit swung to a loss of $150 thousand. Management now expects 2026 revenue of $23 million to $26 million and adjusted EBITDA of negative $1.0 million to negative $2.0 million. The filings cited show no Nasdaq compliance notice.

Comparing the Five Consumer Movers: A 74-Point Spread From LiveWire to ADT

The distance between the largest decline and the largest gain is 74.73 percentage points, from LiveWire at 41.13% lower to ADT at 33.60% higher (calculated). ADT and Crocs are 7.94 points apart, Crocs and iHeartMedia 8.67 points, and iHeartMedia and Barfresh Food Group only 0.98 points (all calculated).

In dollar terms, ADT has gained about $2.49 per share from its implied prior close and Crocs about $30.72, while LiveWire has dropped about $0.66 (all calculated). Three of the five link their move to a dated company release: LiveWire, ADT and Crocs. iHeartMedia and Barfresh Food Group have none, and LiveWire at $0.94 and Barfresh Food Group at $0.6520 trade under $1.

Dates Ahead: ADT Go-Shop, LiveWire Filing and Earnings Reports for the Consumer Movers

ADT's go-shop ends on November 28, 2026, and any rival proposal would need to top $10.00 per share. LiveWire's quarterly report is due on or before November 9, and iHeartMedia's third-quarter report is estimated for November 9. Crocs has guided fourth-quarter revenue growth of 7% to 9% and adjusted EPS of $3.25 to $3.45, while Barfresh Food Group has not announced a third-quarter date.