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LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. The company operates in two segments, Electric Motorcycles and STACYC. It designs and sells electric motorcycles and parts, accessories, and apparel; electric balance bikes for kids; and adult pedal assist electric bikes. The company sells its products to wholesale, independent dealers and retailers, and independent distributors, as well as direct to consumers online. It offers its products under the LiveWire brand name. The company was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
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| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Income before tax | -74.92M | -93.88M | -109.47M | -78.97M | -68.15M |
| Net income | -75.11M | -93.92M | -109.55M | -78.94M | -68.29M |
| Selling general administrative | 71.05M | 87.73M | 112.80M | 87.86M | 65.61M |
| Selling and marketing expenses | - | 5.23M | 4.67M | - | - |
| Gross profit | -4.43M | -12.78M | -77.97M | 2.90M | -2.57M |
| Reconciled depreciation | 10.14M | 10.04M | 3.50M | 4.40M | 4.72M |
| Ebit | -74.67M | -93.88M | -188.18M | -84.95M | -68.18M |
| Ebitda | -64.53M | -83.84M | -188.18M | -79.13M | -63.14M |
| Depreciation and amortization | 10.14M | 10.04M | 4.99M | 5.83M | 5.04M |
| Non operating income net other | - | - | - | 5.27M | - |
| Operating income | -75.48M | -110.36M | -188.18M | -84.95M | -68.18M |
| Other operating expenses | 101.16M | 136.99M | 226.21M | 131.79M | 103.99M |
| Interest expense | 0.26M | 0.00M | 0.02M | 0.47M | 0.29M |
| Tax provision | 0.19M | 0.04M | -0.13M | -0.03M | 0.14M |
| Interest income | 1.17M | 5.70M | 10.54M | 1.19M | 0.02M |
| Net interest income | 0.91M | 5.70M | 9.39M | 0.72M | -0.27M |
| Income tax expense | 0.19M | 0.04M | 0.08M | -0.03M | 0.14M |
| Total revenue | 25.67M | 26.63M | 38.02M | 46.83M | 35.81M |
| Total operating expenses | 71.05M | 97.57M | 110.22M | 87.86M | 65.61M |
| Cost of revenue | 30.11M | 39.42M | 115.99M | 43.93M | 38.38M |
| Total other income expense net | 0.56M | 16.47M | 78.71M | 5.98M | 0.03M |
| Net income from continuing ops | -75.11M | -93.92M | -98.89M | -78.94M | -68.29M |
| Net income applicable to common shares | - | - | - | -78.94M | -68.29M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Total assets | 146.41M | 147.96M | 266.15M | 351.81M | 61.95M |
| Intangible assets | 0.80M | 1.06M | 1.35M | 1.81M | 2.27M |
| Other current assets | 2.89M | 2.71M | 3.00M | 4.62M | 3.56M |
| Total liab | 100.38M | 32.84M | 60.28M | 45.01M | 42.03M |
| Total stockholder equity | 46.03M | 115.11M | 205.86M | 306.80M | 19.93M |
| Deferred long term liab | - | - | - | 0.01M | - |
| Other current liab | 11.70M | 16.92M | 20.40M | 20.18M | 16.11M |
| Common stock | 0.02M | 0.02M | 0.02M | 0.02M | 19.78M |
| Capital stock | 0.02M | 0.02M | 0.02M | 0.02M | - |
| Retained earnings | -301.03M | -225.91M | -131.99M | -22.44M | - |
| Other liab | - | - | - | 8.65M | 5.89M |
| Good will | 8.33M | 8.33M | 8.33M | 8.33M | 8.33M |
| Other assets | - | - | 0.00M | 5.04M | 0.07M |
| Cash | 82.78M | 64.44M | 167.90M | 265.24M | 2.67M |
| Total current liabilities | 22.67M | 29.85M | 46.27M | 34.44M | 28.01M |
| Current deferred revenue | 0.66M | 0.17M | 0.21M | 0.16M | 1.64M |
| Net debt | -6.81M | -63.64M | -165.96M | -262.01M | 6.70M |
| Short term debt | 1.30M | 0.39M | 1.15M | 1.31M | 1.25M |
| Short long term debt | 0.80M | - | - | - | 0.10M |
| Short long term debt total | 75.97M | 0.80M | 1.94M | 3.23M | 9.37M |
| Other stockholder equity | 347.05M | 341.00M | 337.81M | 329.22M | 19.78M |
| Property plant equipment | - | - | - | 31.57M | 21.36M |
| Total current assets | 104.89M | 98.36M | 210.73M | 301.93M | 29.92M |
| Net tangible assets | - | - | - | 306.80M | 9.33M |
| Net receivables | 3.97M | 4.27M | 7.70M | 2.85M | 6.90M |
| Long term debt | 74.18M | - | - | - | 5.70M |
| Inventory | 15.26M | 26.94M | 32.12M | 29.21M | 16.80M |
| Accounts payable | 9.02M | 11.50M | 23.93M | 12.79M | 9.01M |
| Accumulated other comprehensive income | -0.02M | 0.01M | 0.02M | - | 0.14M |
| Common stock total equity | - | - | - | 0.02M | - |
| Retained earnings total equity | - | - | - | -22.44M | - |
| Non currrent assets other | 4.01M | 5.43M | 6.19M | 5.04M | - |
| Non current assets total | 41.52M | 49.60M | 55.42M | 49.88M | 32.03M |
| Capital lease obligations | 0.74M | 0.80M | 1.94M | 3.23M | 3.57M |
| Breakdown | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
| Investments | - | -8.07M | -16.12M | -14.08M | -9.95M |
| Change to liabilities | - | - | - | 12.64M | -11.06M |
| Total cashflows from investing activities | -3.81M | -8.07M | -13.46M | -14.08M | -9.95M |
| Net borrowings | 75.00M | 0.00M | 0.00M | 15.33M | 1.10M |
| Total cash from financing activities | 75.73M | -1.44M | -0.41M | 366.33M | 84.76M |
| Change to operating activities | - | - | - | -1.28M | -3.28M |
| Net income | -75.11M | -93.92M | -109.55M | -78.94M | -68.29M |
| Change in cash | 18.34M | -103.47M | -97.34M | 262.57M | 0.27M |
| Begin period cash flow | 64.44M | 167.90M | 265.24M | 2.67M | 2.40M |
| End period cash flow | 82.78M | 64.44M | 167.90M | 265.24M | 2.67M |
| Total cash from operating activities | -53.55M | -93.86M | -83.46M | -89.68M | -74.54M |
| Issuance of capital stock | 2.21M | 0.00M | 0.00M | - | - |
| Depreciation | 10.14M | 10.04M | 5.83M | 4.40M | 4.72M |
| Change to inventory | 8.80M | -0.57M | -5.63M | -21.07M | 1.56M |
| Change to account receivables | 0.35M | 3.19M | -4.90M | 3.56M | -2.15M |
| Sale purchase of stock | -1.02M | -1.44M | -1.97M | 352.77M | - |
| Other cashflows from financing activities | - | -1.44M | 1.56M | 366.33M | 85.76M |
| Change to netincome | - | - | - | -3.56M | 3.97M |
| Capital expenditures | 3.81M | 8.07M | 13.46M | 14.08M | 9.95M |
| Change receivables | - | - | - | 3.56M | - |
| Cash flows other operating | - | - | - | -6.71M | - |
| Cash and cash equivalents changes | - | - | - | 262.57M | - |
| Change in working capital | 2.75M | -9.54M | 5.89M | -6.15M | -14.93M |
| Stock based compensation | 4.94M | 4.63M | 8.93M | 0.39M | 0.79M |
| Other non cash items | 3.70M | -5.08M | 5.36M | -9.27M | 3.20M |
| Free cash flow | -57.36M | -101.93M | -96.92M | -103.76M | -84.49M |
Sector: Consumer Cyclical Industry: Recreational Vehicles
|
Stock Name
|
Change
(USD) |
Price
(USD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| LVWR LiveWire Group Inc. |
-0.24 26.67% |
0.66 | - | - | 7.35 | 18.95 | 8.00 | -18.28 |
| BC Brunswick Corporation |
0.98 1.32% |
75.34 | - | 20.00 | 1.02 | 3.36 | 1.40 | 27.91 |
| DOO BRP Inc. |
-0.54 0.88% |
61.07 | 17.68 | 11.26 | 0.52 | 9.94 | 0.96 | 8.08 |
| THO Thor Industries Inc |
0.28 0.38% |
73.90 | 14.44 | 16.64 | 0.38 | 0.89 | 0.44 | 6.80 |
| PII Polaris Industries Inc |
-0.86 1.43% |
59.41 | - | 14.31 | 0.44 | 4.01 | 0.69 | 49.33 |
LiveWire Group, Inc. manufactures and sells electric motorcycles in the United States, Austria, and internationally. The company operates in two segments, Electric Motorcycles and STACYC. It designs and sells electric motorcycles and parts, accessories, and apparel; electric balance bikes for kids; and adult pedal assist electric bikes. The company sells its products to wholesale, independent dealers and retailers, and independent distributors, as well as direct to consumers online. It offers its products under the LiveWire brand name. The company was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. is a subsidiary of Harley-Davidson, Inc.
3700 West Juneau Avenue, Milwaukee, WI, United States, 53208
650 447 8424
151
| Name | Title | Year Born |
|---|---|---|
| Mr. Jochen Zeitz | Chairman & CEO | 1963 |
| Mr. Ryan Morrissey | Pres | 1977 |
| Ms. Tralisa Maraj | Chief Financial Officer | 1975 |
| Mr. Jon Carter | Chief Accounting Officer | 1984 |
| Vance Calvin Strader | Chief Technical Officer | NA |
| Ms. Amanda Parker Rusin J.D. | Chief Legal Officer | 1982 |
| Mr. Jonathan R. Root | CFO, President & Chairman | 1974 |
| Mr. Karim Donnez | Chief Executive Officer | 1977 |
| Mr. Allen Gerrard | General Counsel & Board Secretary | 1973 |
| Ms. Jennifer Hoover | Head Accounting Officer | 1978 |
Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
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