Key Highlights

  • Willamette Valley Vineyards, Inc. (NASDAQ:WVVI) was quoted at USD 1.82, up 8.98% in premarket trading on November 5, 2026.
  • Second quarter 2026 sales were USD 10.04 million, down 1.6% from USD 10.20 million, while Gross Profit fell 7.1% to USD 5.77 million.
  • The net loss was USD 1.39 million against Net Income of USD 92,795 a year earlier, with a USD 0.40 loss per common share after preferred dividends.
  • Selling, general and administrative expense rose 22.5% to USD 7.13 million, mainly from a higher credit-loss allowance after a distributor bankruptcy.

Second Quarter Results Are the Latest Reported Numbers

Willamette Valley Vineyards, Inc. (NASDAQ:WVVI) reported second quarter 2026 results at 9:40 p.m. ET on August 12, 2026, covering the three months ended June 30, 2026. Sales Revenue was USD 10,036,275 against USD 10,195,763, with direct sales down USD 262,493, mainly on lower outpost sales, and distributor sales up USD 103,005. Gross profit was USD 5,773,725 against USD 6,216,618. The operating result swung to a loss of USD 1.35 million from income of USD 0.40 million. In premarket trading on November 5, 2026, per the premarket quote, the shares stood at USD 1.82, up 8.98%.

Distributor Bankruptcy and Management View

The swing in costs came from a higher credit-loss allowance tied to the bankruptcy filing of distributor Republic National Distributing Company. A credit-loss allowance is a non-cash reserve for money a customer may not pay, so it hits Earnings before any cash is lost. Founder and President Jim Bernau said the quarter reflected the negative impact of the largest distributor's bankruptcy, and that the company is reducing the cash-flow impact and Training new distributors. He added that lower retail visits were nearly offset by higher spending per customer. The six-month net loss was USD 1.95 million against USD 0.64 million a year earlier, on six-month sales of USD 18.29 million, up from USD 17.74 million. In other words, the Top Line grew over the half year while profitability fell, which points to cost and Credit pressure and not to a collapse in demand.

Preferred Dividends, Risks and What to Watch Next

Accrued preferred dividends were USD 606,071 in the quarter, which pushed the loss applicable to common shareholders to USD 2.0 million and the loss per share to USD 0.40 from USD 0.09. Those dividends accrue whether or not the company earns a profit, so they act as a fixed claim on earnings ahead of common holders. The company filed its Form 10-Q for the quarter, which carries the full balance sheet. The release did not provide a cash balance, and the third quarter report date was not confirmed. As a micro-cap, a small number of trades can move the price, spreads can be wide and a quoted premarket move can reverse quickly. Investors will watch the third quarter filing, recoveries on distributor receivables and the pace of new distributor onboarding.

Where Things Stand

The 8.98% quote on Willamette Valley Vineyards, Inc. (NASDAQ:WVVI) looks like a rebound in a thinly traded name rather than a response to a confirmed new development, since the latest filed numbers are from the second quarter. Those numbers show flat sales, a swing to loss and a heavy credit reserve, offset by management's plan to replace distributor capacity and by stable direct-to-consumer spending. The balance of evidence is cautious. The next catalyst is the third quarter report, whose date was not confirmed in the material reviewed.