Highlights

  • Wall Street Zen upgraded e.l.f. Beauty from "sell" to "hold" this week.
  • Analysts report a mix of targets ranging from USD 120.00 to USD 165.00.
  • Quarterly EPS exceeded estimates, with revenue rising 14.2% year-over-year.

e.l.f. Beauty (NYSE:ELF), the American cosmetics company known for its range of affordable makeup and skincare products, received an updated rating from Wall Street Zen, moving from "sell" to "hold" in a report released Wednesday. The change reflects varying analyst perspectives and recent adjustments to price targets.

Other research firms have issued recent reports on the stock. Morgan Stanley set a USD 121.00 target price, while Raymond James Financial raised its target from USD 155.00 to USD 165.00, assigning a "strong-buy" rating. Canaccord Genuity Group lowered its target from USD 165.00 to USD 136.00 with a "buy" rating, and Robert W. Baird revised its target from USD 145.00 to USD 125.00, rating the stock as "outperform." Jefferies Financial Group decreased its target from USD 150.00 to USD 120.00 and maintained a "buy" rating. In total, one analyst has given a "strong-buy," ten have assigned "buy," six have given "hold," and one has issued a "sell" rating. MarketBeat data indicates an average rating of "Moderate Buy" with a consensus target price of USD 123.53.

In its most recent quarterly earnings report, e.l.f. Beauty posted EPS of USD 0.68, surpassing consensus estimates of USD 0.57. Revenue for the quarter was USD 343.94 million, below expectations of USD 367.89 million, but showing a 14.2% increase compared with the same period last year. The company reported a net margin of 5.90% and return on equity of 13.77%. For fiscal year 2026, e.l.f. Beauty has set guidance for EPS between USD 2.800 and USD 2.850, while analysts forecast 2.38 EPS for the current year.

e.l.f. Beauty operates both direct-to-consumer through its e-commerce platform and through major retail partnerships with Target, Walmart, Ulta Beauty, and Amazon. Its portfolio includes foundations, lipsticks, mascaras, brushes, serums, masks, and other beauty products, aimed at accessible price points.

ELF closed at USD 79.12 on January 06, 2026.