Jane Prior, Chief Marketing Officer of Vita Coco Company, Inc., filed a statement of changes in beneficial ownership with the SEC on August 19, 2026, reporting a disposition of common stock on August 15, 2026, in connection with restricted stock unit vesting.

Key Highlights

  • Share disposition: Jane Prior, Chief Marketing Officer, disposed of 10,801 shares of common stock at $65.21 per share on August 15, 2026.
  • Tax withholding: According to the filing, the disposition represents shares withheld by the issuer to cover tax withholding obligations tied to the vesting and settlement of Restricted Stock Units, and "does not represent a discretionary transaction by the Reporting Person."
  • Remaining direct ownership: Following the transaction, Prior beneficially owns 115,780 shares of common stock directly.
  • Outstanding stock options: Prior holds seven tranches of Non-Qualified Stock Options with exercise prices ranging from $10.178 to $33.36, covering a combined 143,504 underlying shares of common stock.
  • Issuer and exchange: Vita Coco Company, Inc. trades on NASDAQ:COCO.

Vita Coco CMO's Ownership Position After RSU Vesting Event

Vita Coco Company, Inc. is the issuer named in the filing. The transaction reported involves Jane Prior, who serves as the company's Chief Marketing Officer. On August 15, 2026, 10,801 shares of common stock were disposed of at a price of $65.21 per share. The filing states that this disposition was mandated by the issuer to satisfy tax withholding obligations arising from the vesting and settlement of Restricted Stock Units, and explicitly notes it was not a discretionary sale by Prior. After the transaction, Prior directly holds 115,780 shares of common stock.

In addition to her common stock position, the filing discloses that Prior holds seven tranches of Non-Qualified Stock Options, all directly owned. These options carry exercise prices of $10.178, $15.00, $15.36, $16.91 (two separate grants), $26.18, and $33.36, with expiration dates ranging from January 11, 2031, through March 4, 2035. Vesting schedules vary by grant: some are fully vested, some vest in four equal annual installments, and one tranche vested upon the satisfaction of performance conditions, which the filing states "were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026." The total underlying shares across all seven option tranches amount to 143,504 shares of common stock, all held directly.

What Was Disclosed

The filing reported a mandatory, issuer-directed disposition of 10,801 common shares at $65.21 on August 15, 2026, for tax withholding on RSU settlement, leaving Prior with 115,780 direct shares and seven Non-Qualified Stock Option grants covering 143,504 underlying shares.