Bryan Leach, CEO, President, and a Director of Ibotta, Inc., filed a Statement of Changes in Beneficial Ownership on August 19, 2026, reporting multiple transactions in Class A Common Stock conducted on August 17 and August 18, 2026, pursuant to a Rule 10b5-1 trading plan.

Key Highlights

  • Rule 10b5-1 Plan: All reported transactions were effected pursuant to a Rule 10b5-1 trading plan established by Leach on March 5, 2026.
  • Option Exercises (Direct): Leach exercised employee stock options covering 28,907 shares on August 17 and 877 shares on August 18, each at an exercise price of $3.99 per share.
  • Direct Share Sales: Leach sold 24,025 shares at a weighted average price of $35.6288, 3,457 shares at $36.7539, 1,425 shares at $37.4375, and 877 shares at $36.6004, all directly held.
  • Trust Conversions and Sales: Two trusts, the Elysian 2024 GST Trust and the Orion 2024 GST Trust, each converted 2,916 shares of Class B Common Stock into Class A Common Stock at no cost, with subsequent sales from each trust.
  • Remaining Direct Ownership: Following all reported transactions, Leach directly beneficially owned 866,484 shares of Class A Common Stock, according to the filing.
  • Employee Stock Options Remaining: After the exercises reported, Leach held 33,283 employee stock options with an expiration date of January 16, 2027, all fully vested and exercisable.

Ibotta CEO Leach Reports Option Exercises, Sales, and Trust Conversions

According to the filing, Bryan Leach holds the roles of CEO, President, Director, and 10% Owner at Ibotta, Inc., a company whose Class A Common Stock trades on NYSE under the symbol IBTA. The reported transactions span two dates, August 17 and August 18, 2026, and involve direct holdings as well as shares held indirectly through family trusts administered by his spouse as trustee.

On August 17, 2026, Leach exercised options covering 28,907 shares of Class A Common Stock at $3.99 per share, and on August 18, 2026, exercised options covering an additional 877 shares at the same price, the filing disclosed. The shares underlying those options were described as fully vested and exercisable as of the filing date. Contemporaneously, the filing reported sales of directly held Class A shares at weighted average prices of $35.6288, $36.7539, $37.4375, and $36.6004, across multiple transactions within specified price ranges detailed in the footnotes.

The filing also reported that the Elysian 2024 GST Trust and the Orion 2024 GST Trust each converted 2,916 shares of Class B Common Stock into an equal number of Class A Common Stock shares on August 17, 2026, at no cost, followed by sales from each trust at weighted average prices ranging from approximately $35.73 to $37.64 per share across separate transactions. The filing further noted that Leach holds Class B Common Stock positions indirectly through the Orion 2021 Legacy Trust and the Elysian 2021 Legacy Trust, each holding 289,500 shares convertible to Class A on a 1-for-1 basis at the election of the holder.

What Was Disclosed

The filing reported option exercises, direct sales, and trust-level Class B to Class A conversions with subsequent sales by Ibotta's CEO Bryan Leach on August 17 and 18, 2026, all conducted under a pre-established Rule 10b5-1 plan dated March 5, 2026.