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Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue streams and boost customer loyalty; and video surveys which provides qualitative research at a quantitative scale. In addition, the company provides Datarubico that offers self-serve data and insights solutions via an AI-enabled platform; synthetic responses; and social insights tools. Further, it offers brand health services. Pureprofile Ltd was founded in 2000 and is headquartered in Surry Hills, Australia.
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A unique technical analysis driven score developed by Kalkine showing momentum in stock prices based on select technical indicators identified.
Pureprofile Ltd provides consumer data, insights and advertising solutions to marketers, operating a first-party data platform and audience marketplace across digital channels. Long-term growth may be supported by increasing demand for privacy-compliant first-party data, programmatic advertising and analytics services as marketers shift to data-driven targeting. The company may appear positioned to benefit from these trends through its data assets and adtech offerings.
Note: The summary and risk score provided above is created by AI and should not be construed as a recommendation of Kalkine.
| Breakdown | 2026-06-30 | 2025-06-30 | 2024-06-30 | 2023-06-30 | 2022-06-30 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2026-06-30 | 2025-06-30 | 2024-06-30 | 2023-06-30 | 2022-06-30 |
| Income before tax | 1.80M | 1.59M | 0.13M | -1.42M | -2.07M |
| Net income | 2.26M | 1.54M | 0.09M | -2.16M | -2.16M |
| Selling general administrative | 23.75M | 21.80M | 18.64M | 17.48M | 15.43M |
| Selling and marketing expenses | - | - | 2.38M | - | - |
| Gross profit | 8.70M | 31.46M | 26.67M | 23.79M | 21.53M |
| Reconciled depreciation | 2.97M | 2.87M | 2.69M | 2.95M | 3.25M |
| Ebit | 3.23M | 1.84M | 0.42M | -0.95M | -1.68M |
| Ebitda | 6.20M | 4.71M | 3.11M | 2.00M | 1.56M |
| Depreciation and amortization | 2.97M | 2.87M | 2.69M | 2.95M | 3.25M |
| Operating income | 3.23M | 1.66M | 0.71M | -0.65M | -2.13M |
| Other operating expenses | 61.81M | 55.52M | 47.36M | 44.64M | 37.69M |
| Interest expense | 0.31M | 0.38M | 0.44M | 0.36M | 0.35M |
| Tax provision | -0.46M | 0.05M | 0.02M | 0.09M | 0.10M |
| Interest income | 0.03M | 0.00M | 0.00M | 0.00M | 0.49M |
| Net interest income | -0.29M | -0.37M | -0.44M | -0.53M | -0.50M |
| Extraordinary items | - | 0.00M | -0.01M | -0.65M | 0.45M |
| Income tax expense | -0.46M | 0.05M | 0.02M | 0.09M | 0.10M |
| Total revenue | 65.03M | 57.18M | 48.07M | 43.65M | 41.71M |
| Total operating expenses | 5.47M | 29.80M | 25.96M | 24.55M | 23.68M |
| Cost of revenue | 56.33M | 25.71M | 21.40M | 19.86M | 20.18M |
| Total other income expense net | -1.42M | -0.07M | -0.58M | -0.15M | 0.58M |
| Discontinued operations | - | - | - | -0.65M | 0.45M |
| Net income from continuing ops | 2.26M | 1.54M | 0.11M | -1.51M | -2.16M |
| Net income applicable to common shares | - | 1.54M | 0.09M | -2.16M | -2.16M |
| Breakdown | 2026-06-30 | 2025-06-30 | 2024-06-30 | 2023-06-30 | 2022-06-30 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2026-06-30 | 2025-06-30 | 2024-06-30 | 2023-06-30 | 2022-06-30 |
| Total assets | 36.37M | 30.55M | 25.41M | 22.53M | 21.03M |
| Intangible assets | 6.55M | 6.26M | - | 5.58M | 5.77M |
| Other current assets | 0.66M | 1.92M | 1.10M | 1.26M | 0.69M |
| Total liab | 26.17M | 23.20M | 19.87M | 18.12M | 16.67M |
| Total stockholder equity | 10.20M | 7.35M | 5.54M | 4.41M | 4.36M |
| Other current liab | 11.43M | - | 8.73M | 1.50M | 0.95M |
| Common stock | 64.29M | - | 62.85M | 61.79M | 60.43M |
| Capital stock | 64.29M | 63.25M | - | 61.79M | 60.43M |
| Retained earnings | -56.42M | -58.95M | -60.55M | -60.65M | -59.79M |
| Other liab | - | - | - | 0.22M | 0.15M |
| Good will | 1.62M | 1.12M | - | 0.00M | 0.00M |
| Cash | 6.81M | 5.72M | 5.24M | 4.73M | 5.30M |
| Total current liabilities | 24.97M | 19.23M | 15.56M | 16.22M | 12.53M |
| Current deferred revenue | 2.95M | - | 1.88M | 7.30M | 7.92M |
| Net debt | -3.29M | - | -0.62M | 0.31M | -1.16M |
| Short term debt | 2.93M | - | 0.62M | 3.35M | 0.15M |
| Short long term debt | 2.52M | 0.22M | - | 3.00M | - |
| Short long term debt total | 3.51M | - | 4.62M | 5.04M | 4.14M |
| Other stockholder equity | - | - | - | -1.14M | -0.64M |
| Property plant equipment | - | - | - | 2.14M | 1.18M |
| Total current assets | 25.76M | 21.73M | 18.08M | 14.81M | 14.08M |
| Net tangible assets | - | - | - | -1.17M | -1.41M |
| Short term investments | 0.23M | 0.24M | 0.27M | 0.27M | - |
| Net receivables | 18.06M | 13.02M | 11.47M | 7.78M | 6.97M |
| Long term debt | - | 2.50M | - | 0.00M | 3.00M |
| Inventory | - | - | - | 1.04M | 1.12M |
| Accounts payable | 7.66M | 7.04M | 4.33M | 4.06M | 3.51M |
| Accumulated other comprehensive income | 2.34M | - | 3.24M | 3.27M | 3.73M |
| Non currrent assets other | - | - | 5.61M | -7.72M | -6.95M |
| Non current assets total | 10.62M | 8.82M | 7.34M | 7.72M | 6.95M |
| Capital lease obligations | 1.01M | 1.38M | - | 2.04M | 1.14M |
| Long term debt total | - | - | - | 1.68M | 3.99M |
| Breakdown | 2026-06-30 | 2025-06-30 | 2024-06-30 | 2023-06-30 | 2022-06-30 |
|---|---|---|---|---|---|
| Type | yearly | yearly | yearly | yearly | yearly |
| Date | 2026-06-30 | 2025-06-30 | 2024-06-30 | 2023-06-30 | 2022-06-30 |
| Investments | - | -3.72M | -2.34M | -2.65M | -2.27M |
| Change to liabilities | - | - | - | 0.35M | 2.01M |
| Total cashflows from investing activities | -3.37M | -3.72M | -2.34M | -2.65M | -2.27M |
| Net borrowings | -0.20M | -0.20M | - | -0.54M | -0.45M |
| Total cash from financing activities | -0.69M | -0.61M | -0.63M | -0.52M | 0.08M |
| Change to operating activities | - | - | - | 0.04M | 0.02M |
| Net income | 2.26M | 1.54M | 0.09M | -1.51M | -2.62M |
| Change in cash | 1.08M | 0.48M | 0.51M | -0.57M | 1.68M |
| Begin period cash flow | 5.72M | 5.24M | 4.73M | 5.30M | 3.62M |
| End period cash flow | 6.81M | 5.72M | 5.24M | 4.73M | 5.30M |
| Total cash from operating activities | 5.15M | 4.79M | 3.49M | 2.57M | 3.89M |
| Issuance of capital stock | - | 0.10M | - | 0.01M | 0.53M |
| Depreciation | 2.97M | - | 2.69M | 2.95M | 3.00M |
| Other cashflows from investing activities | - | -2.27M | -2.24M | -2.39M | -2.21M |
| Change to inventory | - | - | - | -0.39M | -2.03M |
| Change to account receivables | -3.44M | -3.15M | -2.70M | -1.22M | -1.36M |
| Sale purchase of stock | - | 0.10M | 0.00M | 0.01M | 0.53M |
| Other cashflows from financing activities | -0.49M | -0.50M | -0.53M | -0.54M | -0.45M |
| Change to netincome | - | - | - | 2.61M | 2.14M |
| Capital expenditures | 0.19M | 2.43M | 2.30M | 2.54M | 2.27M |
| Change in working capital | -0.83M | -0.10M | -0.57M | -0.83M | 0.67M |
| Stock based compensation | - | - | - | 2.20M | 2.24M |
| Other non cash items | 0.74M | 4.90M | 1.27M | 9.28M | 8.42M |
| Free cash flow | 4.96M | 2.36M | 1.19M | 0.03M | 1.62M |
Sector: Communication Services Industry: Advertising Agencies
|
Stock Name
|
Change
(AUD) |
Price
(AUD) |
Trailing
PE (x) |
Forward
PE (x) |
Price Sales
TTM (x) |
Price to Book Value (x)
|
Enterprise Value
to Revenue (x) |
Enterprise Value
to EBITDA (x) |
|---|---|---|---|---|---|---|---|---|
| PPL Pureprofile Ltd |
-0.00 2.86% |
0.03 | - | - | 0.65 | 4.15 | 0.60 | 7.77 |
| OML Ooh!Media Ltd |
0.01 0.30% |
1.67 | 33.30 | 13.39 | 1.26 | 1.26 | 2.88 | 7.51 |
| IGL Ive Group Ltd |
- -% |
2.29 | 9.54 | 7.20 | 0.37 | 1.61 | 0.85 | 6.08 |
| GTN GTN Ltd |
0.01 3.03% |
0.17 | - | 5.63 | 0.21 | 0.28 | 0.24 | 3.47 |
| MXO Motio Ltd |
- -% |
0.06 | 6.00 | - | 2.09 | 2.11 | 1.67 | 6.31 |
Pureprofile Ltd, a data and insights organization, engages in the provision of online research solutions for agencies, marketers, researchers, brands and businesses in Australasia, Europe, and the United States. The company conducts market research; and accesses insights and campaigns through its proprietary self-service platform. It also offers Audience Builder to create additional revenue streams and boost customer loyalty; and video surveys which provides qualitative research at a quantitative scale. In addition, the company provides Datarubico that offers self-serve data and insights solutions via an AI-enabled platform; synthetic responses; and social insights tools. Further, it offers brand health services. Pureprofile Ltd was founded in 2000 and is headquartered in Surry Hills, Australia.
| Name | Title | Year Born |
|---|---|---|
| Mr. Martin Filz | CEO, MD & Director | NA |
| Ms. Melinda Sheppard | COO & CFO | NA |
| Ms. Lorrie Yeung | Head of Global Operations | NA |
| Mr. John Griffin | Chief Technology Officer | NA |
| Ms. Jo Harris | Global Head of Marketing & Communications | NA |
| Mr. Luke O'Brien | Exec. VP & MD of North America | NA |
| Mr. Aaron Morris | Head of Bus. Process - Group | NA |
| Mr. Ben Sharp | Head of Revenue & Operations for AUNZ | NA |
| Mr. Matthew Chaplin | Managing Director of UK/EU | NA |
| Ms. Anna Meiler | Managing Director of APAC Data & Insights | NA |
Disclaimer - (*)This information, including any data, is sourced from Unicorn Data Services SAS, trading as EOD Historical Data (“EODHD”) on an ‘as is’ basis, using their API. We cannot guarantee the completeness or validity of the information and data provided on this page, as well as via the API. In some cases, the data may include analyst ratings or recommendations sourced through the EODHD API, which are intended solely for general information purposes.
This information does not consider your personal objectives, financial situation, or needs. Kalkine is not liable for any errors or omissions in the information provided or for any actions taken in reliance on it. You should seek advice from a financial adviser, stockbroker or other professional adviser (including taxation and legal advice) as necessary before acting on this information.
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