Imax Corp
IMAX Corporation (NYSE: IMAX) is an entertainment technology company. The company manufacture and design IMAX cameras and projections systems. The company is also into film production, development, post-production, and distribution to IMAX-affiliated theaters across the world.
As per our previous recommendation on IMAX as on June 11, 2021, we recommended a ‘Buy’ rating on the stock at USD 21.65 from the technical analysis standpoint. Stock made a high of USD 23.25 on June 28, 2021 and witnessed an upside gain of ~7.39 percent from the recommended entry-level. Thereafter prices entered the correction phase and tested the resistance turned support level USD 19.18 on the downside. However, prices were unable to sustain below the support level and again started to move upward, Indicating the possibility of an upside movement hereon. Therefore, considering the recent price action and technical indicators analysis, we are of the view that the stock may witness an upward direction for the next couple of sessions (1-2 weeks),and hence we recommend a‘Hold’rating on the stock at theclose price of USD 19.85 (as on July 09, 2021).The summary of ourprevious ‘Buy’ rating, target levels, and price movement since the previous recommendation for IMAXis provided as below:

Price Action Analysis (on the Weekly Chart)
IMAX prices recently broke the resistance turned support level USD 19.18 on the downside on July 08, 2021; however, prices were unable to sustain below breakout level on a closing basis. Prices again started to move upside, indicating the possibility of an upward direction. Now an immediate resistance level for the stock appears at USD 25.05 and prices may test the level in the short-term (1-2 weeks). A further move above USD 25.05 backed by volumes may extend buying in the stock to USD 27.00 levels.
On the weekly chart, RSI (14-period) is trading at ~36.71 levels and recovering from the lower level. However, the 21-period SMA and 50-period SMA is above CMP, acting as resistance levels for the stock.


Conclusion:
Based on the above-mentioned price action and technical indicators analysis, we can conclude that Imax Corp is still looking technically well-placed on the chart, and we recommend a ‘Hold’ rating on the stock at the close price of USD 19.85 (as on July 09, 2021).
Note 1: Investors can consider exiting from the stock if the Target Price mentioned as per the technical analysis has been achieved or price closes at or below the Stop-loss and subject to the factors discussed above.
Note 2: How to Read the Charts?
The Green colour line reflects the 21-period moving average while the red line indicates the 50- period moving average. SMA helps to identify existing price trend. If the prices are trading above the 21-period and 50-period moving average, then it shows prices are currently trading in a bullish trend.
The Black colour line in the chart’s lower segment reflects the Relative Strength Index (14-Period) which indicates price momentum and signals momentum in trend. A reading of 70 or above suggests overbought status while a reading of 30 or below suggests an oversold status.
The Blue colour bars in the chart’s lower segment show the volume of the stock. The volume is the number of shares that changed hands during a given day. Stocks with high volumes are more liquid than stocks with lesser volume as liquidity in stocks helps in easier and faster execution of the order.
The Orange colour lines are the trend lines drawn by connecting two or more price points and used for trend identification purposes. The trend line also acts as a line of support and resistance.
Technical Indicators Defined: -
Support: A level where-in the stock prices tend to find support if they are falling, and downtrend may take a pause backed by demand or buying interest.
Resistance: A level where-in the stock prices tend to find resistance when they are rising, and uptrend may take a pause due to profit booking or selling interest.
Stop-loss: It is a level to protect further losses in case of unfavourable movement in the stock prices.
A trailing stop-loss is a modification of stop-loss in case of favourable movement in the price to protect the gains. We suggest Investors to Trail the Stop-Loss as per the aforementioned levels if the stock price achieves more than 60% of the Target 1. Investors should consider exiting from the position as per the Trailing Stop-Loss level if the price starts moving downwards after achieving more than 60% of the Target 1.
The reference date for all price data, volumes, technical indicators, support, and resistance levels is July 09, 2021. The reference data in this report has been partly sourced from REFINITIV.
Abbreviations
CMP: Current Market Price
SMA: Simple Moving Average
RSI: Relative Strength Index
USD: United States dollar
Note: Trading decisions require a thorough analysis by investors. Technical reports in general chart out metrics that may be assessed by investors before any stock evaluation. The above are illustrative analytical factors used for evaluating the stocks; other parameters can be looked at along with additional risks per se. Past performance is neither an indicator nor a guarantee of future performance.
Kalkine Equities LLC provides general information about companies and their securities. The information contained in the reports, including any recommendations regarding the value of or transactions in any securities, does not take into account any of your investment objectives, financial situation or needs. Kalkine Equities LLC is not registered as an investment adviser in the U.S. with either the federal or state government. Before you make a decision about whether to invest in any securities, you should take into account your own objectives, financial situation and needs and seek independent financial advice. All information in our reports represents our views as at the date of publication and may change without notice.
Kalkine Media LLC, an affiliate of Kalkine Equities LLC, may have received, or be entitled to receive, financial consideration in connection with providing information about certain entity(s) covered on its website.
Past performance is not a reliable indicator of future performance.