Hertz Global Holdings Inc

Hertz Global Holdings, Inc. (NASDAQ: HTZ) is a car rental and mobility solutions provider. The Company's subsidiaries and licensees operate the Hertz, Dollar, Thrifty and Firefly vehicle rental brands with more than 11,000 rental locations in 160 countries around the globe, as well as the Hertz Car Sales brand, which offers a range of used cars for sale online and at locations across the United States, and the Hertz 24/7 car sharing business in Europe. The Company's segments include Americas RAC and International RAC.

Key Business and Financial Updates:

• Strongest Quarter in Nearly Two Years: Hertz Global Holdings, Inc. (NASDAQ: HTZ) reported its best quarterly results in almost two years, reflecting a significant turnaround driven by operational discipline and strategic transformation. The company achieved approximately USD 0.5 billion in year-over-year improvement in both net income and adjusted corporate EBITDA, marking its first positive adjusted EBITDA quarter since 2023. CEO Gil West attributed this success to effective fleet management, enhanced utilization, cost optimization, and improved customer experience, underscoring that the company’s transformation strategy is gaining momentum. West emphasized that Hertz is emerging as a more resilient and financially disciplined enterprise positioned for long-term leadership in the mobility sector.
• Operational Excellence and Strategic Fleet Management: Hertz’s “Buy Right, Hold Right, Sell Right” strategy continued to yield strong results, with depreciation per unit per month (DPU) falling to USD 251, outperforming the company’s sub-USD 300 target by 16%. Vehicle utilization reached 83%, up 300 basis points year-over-year, supported by precise fleet optimization and a younger rental base — nearly 80% of the U.S. fleet is now less than a year old. Additionally, Hertz recorded its highest second-quarter retail vehicle sales in five years, driven by robust demand through its direct-to-consumer car sales channel. Direct operating expenses declined by 3% year-over-year, while per-transaction costs improved sequentially, demonstrating strong operational control. The company also reported an 11-point improvement in its global Net Promoter Score, reflecting enhanced customer satisfaction and digital service innovation.
• Financial Performance and Segment Insights: For the quarter ended June 30, 2025, Hertz generated total revenues of USD 2.19 billion, compared to USD 2.35 billion in the prior year, primarily due to fleet size adjustments and pricing normalization. The company’s net loss narrowed sharply to USD 294 million, compared to a USD 865 million loss in Q2 2024, representing a 66% improvement. Adjusted corporate EBITDA turned positive at USD 1 million, compared to a USD 460 million loss in the prior year. The Americas segment posted an adjusted EBITDA of USD 42 million, reversing a prior loss, while the International segment achieved USD 42 million in adjusted EBITDA with a 9% margin, driven by higher vehicle utilization and a 5% increase in total revenues. The company ended the quarter with USD 1.45 billion in liquidity, reinforcing its financial flexibility and ability to fund operational priorities.
• Strategic Outlook and Transformation Focus: Hertz’s management reaffirmed its commitment to sustainable profitability and continued transformation under its long-term mobility strategy. The company’s renewed operational efficiency, cost discipline, and customer-centric initiatives are driving consistent improvement in financial results and service quality. Looking ahead, Hertz aims to strengthen its market position through enhanced fleet optimization, digital innovation, and expansion of its mobility offerings, including Hertz Car Sales and Hertz 24/7 car-sharing solutions in Europe. CEO Gil West emphasized that these efforts collectively aim to build a stronger, more agile Hertz capable of navigating dynamic market conditions and capitalizing on future mobility trends. With a solid liquidity base, operational agility, and growing customer engagement, Hertz appears well-positioned to sustain its recovery trajectory and deliver long-term value for shareholders.

Technical Observation (on the daily chart):

• Trend Overview and Moving Averages Analysis: The daily technical chart for Hertz Global Holdings Inc. (NASDAQ: HTZ) indicates a consolidation phase after earlier volatility in 2025. The stock trades near USD 5.57, with the 50-day MA at USD 5.93 and the 200-day MA at USD 5.57, reflecting a neutral setup. Price action shows attempts to stabilize around long-term support, hinting at possible base formation. However, a sustained move above the 50-day average is needed to confirm recovery, while the narrowing gap between the moving averages suggests reduced momentum and trader caution.
• Momentum Indicators and Market Strength: The RSI (14) at 37.80 signals weak momentum, placing the stock near oversold territory. This may attract short-term buyers, with early signs of slowing downside pressure. Historically, RSI levels below 40 have often preceded rebounds, especially amid improving fundamentals. Still, a clear bullish shift would require RSI to rise above 50, confirming renewed strength in momentum.
• Technical Outlook and Key Levels: HTZ faces near-term resistance at USD 5.90–6.00, while key support rests at USD 5.40 and USD 5.00–4.80. A breakout above USD 6.00 could open room toward USD 6.50–7.00, signaling a possible short-term reversal. Conversely, a fall below USD 4.80 may trigger further downside. Overall, the stock remains neutral to slightly bearish but is showing early signs of stabilization that could support a medium-term recovery if buying strength builds above resistance levels.

Hertz Global Holdings Inc. (NASDAQ: HTZ) has demonstrated a strong operational turnaround, delivering its best quarterly results in nearly two years with a USD 0.5 billion year-over-year improvement in profitability and its first positive adjusted EBITDA since 2023. The company’s “Buy Right, Hold Right, Sell Right” strategy continues to drive efficiency, with depreciation per unit per month improving to USD 251 and vehicle utilization rising to 83%. Supported by disciplined cost control, higher retail vehicle sales, and enhanced customer satisfaction, Hertz is reinforcing its position as a financially resilient and operationally agile mobility provider. Technically, the stock trades near its long-term support level at USD 5.57, showing early signs of stabilization despite near-term consolidation. With strong liquidity of USD 1.45 billion, continued digital innovation, and strategic expansion into car sales and car-sharing, Hertz appears well-positioned for a medium-term recovery and long-term value creation, making it a potentially attractive pick within the transportation sector. 

As per the above-mentioned price action, important support near USD 5.20-USD 5.50, momentum in the stock over the last month, and technical indicators analysis, a ‘Buy’ rating has been given for Hertz Global Holdings, Inc. (NASDAQ: HTZ) at the closing price of USD 5.57, as of October 15, 2025. 

Individuals can evaluate the stock based on the support and resistance levels provided in the report in case of keen interest taking into consideration the risk-reward scenario. 

Markets are trading in a highly volatile zone currently due to certain macro-economic issues and prevailing geopolitical tensions. Therefore, it is prudent to follow a cautious approach while investing.

Related Risk: This report may be looked at from a high-risk perspective and a recommendation is provided for a short duration. This report is solely based on technical parameters, and the fundamental performance of the stocks has not been considered in the decision-making process. Other factors which could impact the stock prices include market risks, regulatory risks, interest rates risks, currency risks, social and political instability risks etc. 

Note 1: Past performance is not a reliable indicator of future performance.

Note 2: The reference date for all price data, currency, technical indicators, support, and resistance level is October 15, 2025. The reference data in this report has been partly sourced from REFINITIV.

Note 3: Investment decisions should be made depending on an individual's appetite for upside potential, risks, holding duration, and any previous holdings. An 'Exit' from the stock can be considered if the Target Price mentioned as per the Valuation and or the technical levels provided has been achieved and is subject to the factors discussed above.

Note 4: Target Price refers to a price level that the stock is expected to reach as per the relative valuation method and or technical analysis taking into consideration both short-term and long-term scenarios.

Note 5: ‘Kalkine reports are prepared based on the stock prices captured either from the New York Stock Exchange (NYSE), NASDAQ Capital Markets (NASDAQ), and or REFINITIV. Typically, all sources (NYSE, NASDAQ, or REFINITIV) may reflect stock prices with a delay which could be a lag of 15-20 minutes. There can be no assurance that future results or events will be consistent with the information provided in the report. The information is subject to change without any prior notice.