Key Highlights

  • Record second-quarter revenue was reported on August 13.
  • Trailing-twelve-month revenue is $72.32 million, up about 50%.
  • Trailing net loss is $22.21 million.
  • The next earnings date is estimated for November 11, 2026.

Creative Realities, Inc. (NASDAQ:CREX), a digital-signage and marketing-technology company, has a market value of about $32.6 million. Record quarterly revenue sits alongside financing needs and a net loss, a tension that may interest investors, so the angle is operating results and financing.

Latest Company Context

Creative Realities reported second-quarter 2026 results on August 13 under the headline "Record Second Quarter Revenue and Improved Outlook as Company Continues Transformation." Trailing-twelve-month revenue is $72.32 million, up about 50%, but the trailing net loss is $22.21 million (EPS of negative $2.11). Full-year 2025 revenue was $57.23 million, up 12.5%, with a net loss of $8.51 million. Management reportedly expects record third and fourth quarters and margin expansion in 2027 as software-as-a-service revenue grows; that is guidance, not a result. Roughly three months ago the company priced a public offering of about 2.53 million shares at $3.50, and Alliance Global later lowered its target to $7 from $9 after the raise. The company was also named the digital-signage provider for the Tennessee Titans' new Nissan Stadium. No dividend is listed.

Key Business and Index Drivers

The company is trying to shift toward recurring software revenue, which typically carries higher margins than hardware installations. Large venue projects can lift revenue but may be lumpy. Financing is a key issue: with a market value in the low tens of millions and a net loss, further capital needs or dilution could weigh on holders. Three analysts show a Strong Buy consensus with an $8.33 average target, and Ladenburg raised its target to $8. The company was reported to have been added to the Russell 3000 on June 29, 2026, which could have driven some passive demand.

What Investors Should Watch

The next earnings date is estimated at November 11, 2026. Investors may watch whether third-quarter revenue is a record as management indicated, the SaaS share of revenue, gross margin, cash and debt balances, and any new financing. Large project announcements, including stadium deployments, could also matter.

Rapid Growth and a Margin Plan Weighed Against Dilution Risk

Creative Realities shows rapid revenue growth and an ambitious margin plan, but also losses, dilution and a small market value. Management's call for record third and fourth quarters is the next claim to be tested.