Key Highlights

● ServiceNow closed at $140.64 on 9 October 2026.

● Market data consensus target is $146.46, implying about 4.1% upside.

● The analyst rating consensus is Strong Buy.

● Argus raised its target from $134 to $170 on 7 October.

ServiceNow (NYSE:NOW), a member of the S&P 500, closed at $140.64 on Friday 9 October 2026. The consensus target sits close to the share price, and ratings lean positive. Recent broker revisions have mostly been upward.

What Is the Latest Analyst Price Target?

Market data puts the consensus price target for ServiceNow at $146.46, based on 42 analysts covering the stock over the past 12 months. Measured against the $140.64 close, that implies potential upside of about 4.1%. The range of individual targets is very wide, from a low of $72 to a high of $248.

The second data set, which draws on third-party data, shows a very similar average of $146.73 from 49 analysts, with a median of $150.

What Are Wall Street Analysts Saying?

Sentiment is broadly positive. Market data records 35 Buy ratings, one Strong Buy, four Hold ratings and two Sell ratings, and describes the consensus as Moderate Buy. The second data set counts 45 Buy or Strong Buy ratings, two Hold and two Sell, and labels the consensus Strong Buy.

Recent broker activity has mostly pointed upwards. Argus raised its target from $134 to $170 on 7 October. Stifel Nicolaus set a $160 target (previously $120) on 6 October, and UBS lifted its Neutral-rated target from $110 to $150 the same day. Cantor Fitzgerald raised its target from $141 to $174 and Deutsche Bank from $135 to $155 on 21 September.

Dissenting views exist. CLSA initiated coverage with an Underperform rating and a $72 target in July, and KeyCorp was recorded with an Underweight rating. Many recent named targets sit between $150 and $175, above the $146.46 average, which suggests older and lower targets are still pulling the mean down.

What Could Help the Stock Reach the Price Target?

The most recent reported quarter showed revenue of $3.99 billion against expectations of $3.93 billion, and earnings per share of $0.90 against $0.86 expected, according to market data. Continued beats of that kind would support the brokers' view that demand remains healthy.

The run of target increases in September and October shows analysts revising their models upwards, and broader improvement in appetite for software stocks could also help.

What Could Prevent the Stock Reaching the Target?

The spread between $72 and $248 shows how divided opinion is on the long-term outlook for software valuations. A weaker-than-expected quarter or cautious guidance could prompt target reductions.

General market weakness, higher interest rates or a rotation away from growth stocks could also weigh on the shares regardless of company performance.

What Should Investors Watch Next?

Investors may wish to watch guidance, subscription revenue growth and further broker moves.

ServiceNow and the Gap to Analyst Targets

ServiceNow closed at $140.64 on 9 October 2026, against a market data consensus target of $146.46. Argus raised its target from $134 to $170 on 7 October.