Key Highlights

  • Meta launched Meta One, a global subscription spanning Instagram, Facebook, WhatsApp, and Meta AI.
  • Meta One has already reached 15 million subscriptions and trials.
  • The offering spans multiple tiers, including account-focused plans and AI-usage plans, alongside standalone per-app add-ons.
  • Per-app add-ons for Instagram, Facebook, and WhatsApp start as low as $2.99 per month.

Meta Platforms, Inc. (NASDAQ: META) launched Meta One, a global subscription spanning Instagram, Facebook, WhatsApp, and Meta AI. The company said Meta One has already reached 15 million subscriptions and trials.

Essential and Advanced: Creator and Business Tools

One track of Meta One plans, labeled Essential, Advanced, Expert, and Max, centers on creator and business account features. The Essential tier is priced at $14.99 per month and includes a verified badge, protection from impersonators through proactive monitoring, a shareable link page, and access to Instagram Plus features.

The Advanced tier, priced at $49.99 per month, builds on Essential by adding the ability to attach links to four posts and four reels per month, tools to schedule posts, reels, and stories for when an audience is most active, and extended insights history that goes beyond 90 days and can be downloaded as a CSV file.

Meta One Essential ($14.99/mo) and Advanced ($49.99/mo) plan screens

Core and Premium: Expanded AI Usage

A separate track of plans, Core and Premium, focuses on AI usage across Meta's apps. The Core tier, priced at $7.99 per month, offers more AI usage for generating and editing images, creating and transforming videos, and applying voice and sound effects, alongside expandable access to Instagram Plus, Facebook Plus, and WhatsApp Plus.

The Premium tier, priced at $19.99 per month, offers expanded AI usage across the same set of image, video, and voice tools, along with the same access to the Instagram Plus, Facebook Plus, and WhatsApp Plus add-ons.

Meta One Core ($7.99/mo) and Premium ($19.99/mo) plan screens

Per-App Add-Ons: Instagram Plus, Facebook Plus, and WhatsApp Plus

Beyond the bundled tiers, Meta also offers standalone, app-specific add-ons under the Meta One umbrella. Instagram Plus, priced at $3.99 per month, includes story rewatch insights, the ability to search a story viewer list, message previews, story previews, custom bio fonts, a custom app icon, and story spotlighting.

Facebook Plus, also priced at $3.99 per month and available on both Facebook and Messenger, includes story rewatch insights, story viewer list search, a custom app icon, story previews, the ability to super react to stories, and extended story expiration.

Instagram Plus and Facebook Plus add-on screens, $3.99/mo each

WhatsApp Plus Rounds Out the Add-On Lineup

WhatsApp Plus, the lowest-priced of the per-app add-ons at $2.99 per month, includes exclusive stickers, a custom app icon, custom app themes, exclusive ringtones, upgraded chat lists, and the ability to pin extra chats.

WhatsApp Plus add-on screen, $2.99/mo