Key Highlights

● GEN shares ended 9 October 2026 at $23.25.

● Market data consensus target is $30.75, implying about 32.3% upside.

● The second data set shows a mean of $32.56 and a median of $32.

● Royal Bank of Canada lowered its target from $30 to $26 on 25 September.

Gen Digital (NASDAQ:GEN), the consumer cyber safety group and an S&P 500 constituent, closed at $23.25 on Friday 9 October 2026, a gain of about 2.2% on the day. Coverage is thin, and ratings are mostly Hold.

What Is the Latest Analyst Price Target?

Market data reports a consensus price target of $30.75 from eight analysts, with a high of $37.00 and a low of $26.00. Against the $23.25 close, that implies upside of about 32.3%. The second data set, which counts ten analysts through third-party data, shows a higher mean of $32.56 and a median of $32, with a high of $46 and a low of $25.

The market data figure is consistent with recent named broker targets, which range from $26 to $36 and average roughly $31. Because so few analysts are involved, a single revision can move the average noticeably.

What Are Wall Street Analysts Saying?

Opinion leans cautious. Market data records two Buy ratings, six Hold ratings and no Sells, giving a Hold consensus. The second data set shows four Strong Buy and six Hold ratings with no Sells, and labels the consensus Buy.

Named actions are limited. According to market data, Royal Bank of Canada lowered its target from $30 to $26 with a Sector Perform rating on 25 September. Barclays raised its target from $27 to $32 with an Equal Weight rating and Wells Fargo raised from $22 to $28 with an Equal Weight rating, both on 7 August. The second data set lists UBS reiterating a Buy rating with a $36 target on 1 October, Jefferies maintaining a Hold rating with a $30 target on 25 September, Morgan Stanley reiterating Hold with a $32 target on 18 September, and Argus Research maintaining Buy with a $32 target on 21 August.

What Could Help the Stock Reach the Price Target?

The shares trade well below the average target, so improving subscriber growth, better retention, cross-selling of identity protection and other products, and continued debt reduction could support earnings estimates. Cash generation that funds buybacks or dividends can also help. A positive surprise at the next report would be an obvious catalyst for higher targets.

What Could Prevent the Stock Reaching the Target?

Competition in consumer security, customer churn, the cost of acquisitions and a leveraged balance sheet are the main risks. Six of eight analysts on market data rate the shares Hold, and RBC's recent target reduction to $26 shows that views are not uniformly improving. With so few analysts, any further cuts could pull the consensus down quickly.

What Should Investors Watch Next?

Investors may watch bookings, retention rates, margins, debt levels and any change to guidance, together with new broker updates.

Gen Digital's Thin Coverage and a Single-Revision Average

Gen Digital closed at $23.25 on 9 October 2026, with the market data consensus of $30.75 implying about 32% upside. Six of eight analysts in the market data rate the shares Hold, and RBC's $26 target is the lowest.