Key Highlights

● AppLovin closed at $266.13 on October 16, trading below the analyst target.

● The consensus 12-month price target is $480.08, implying about 80.4% upside.

● Analysts are split 27 Buy, 6 Hold, and 0 Sell on the stock.

● Targets range from $325 to $790 across 33 analysts.

AppLovin (NASDAQ:APP), a Nasdaq-listed company, closed at $266.13 on October 16, 2026 (Friday October 16, 2026). It is a member of the Nasdaq-100. The consensus analyst price target is $480.08, which suggests potential upside of about 80.4% from the latest close if the consensus proves accurate. Shares have been under pressure, closing 4.71% lower on the day and sitting close to the bottom of a 52-week range of $260.59 to $738.01, while several brokers have cut targets this month.

What Is the Latest Analyst Price Target?

According to market data, 33 analysts cover the stock, with a mean target of $480.08, a median of $470, a high of $790 and a low of $325. Data date: October 14, 2026 (page last updated; ratings October 2026). The consensus rating is Buy. The range runs from a low of $325 to a high of $790. Recent actions include Goldman Sachs reiterating Hold and cutting its target to $400 from $465 on October 14, 2026, Wedbush maintaining Buy with a cut to $560 from $610 the same day, Morgan Stanley reiterating Buy with $400 from $450 on 13 October, Oppenheimer maintaining Buy with $490 from $560 on 12 October, and Wells Fargo maintaining Hold with $325 on 12 October. Other cuts reported include BofA to $325 and Jefferies to $375.

What Are Analysts Saying?

The rating split is 27 Buy (20 Strong Buy, 7 Buy), 6 Hold, 0 Sell. The balance is clearly positive, with 27 of 33 analysts at Buy or Strong Buy and none at Sell, yet the direction of recent revisions has been downward. Bulls point to the scale of the business: trailing-twelve-month revenue of $6.83 billion, up 60.6%, and net income of $4.41 billion. Cautious analysts have focused on valuation, competitive risk and the effect of litigation and AI-related questions on sentiment.

What Could Help the Stock Reach the Price Target?

If the consensus proves accurate, the shares would need renewed confidence in AppLovin's advertising platform growth and margins. Strong third-quarter results and guidance, evidence that its AI-driven ad technology is continuing to gain share, and any resolution of legal overhangs could help narrow the gap to the consensus target. The consensus target suggests there is room for recovery, but this depends on delivery and market conditions.

What Could Prevent the Stock Reaching the Target?

Risks include a securities class action alleging investors were misled about AI progress, with a lead-plaintiff deadline of November 16, 2026, and a consumer protection suit brought by San Diego County. A court also denied AppLovin's request for a temporary restraining order against Unity's Ad Quality SDK, according to Wedbush. Further target cuts, as seen this month, would pull the consensus lower.

What Should Investors Watch Next?

AppLovin's third-quarter 2026 results are expected on November 4, 2026. Investors may watch revenue growth, margins, guidance and commentary on the legal matters, as well as any further revisions to broker targets. AppLovin has announced it will report third-quarter 2026 results, and a securities class action lead-plaintiff deadline falls on November 16, 2026.

The Boldest Case Yet

The consensus target of $480.08 implies about 80.4% above the $266.13 close on October 16, 2026, but analyst forecasts can change and are not guarantees of future performance.