Key Highlights

● APP closed at $277.04 on 9 October 2026, down 1.1% on the day, and the second data set's $487.66 average target implies upside of about 76%.

● Market data shows a higher $519.71 average from 28 analysts, down from $667.17 three months earlier, with targets across both data sets from $325 to $790.

● Market data shows 20 Buy and eight Hold ratings with no Sell, a Moderate Buy consensus.

● Bank of America lowered its target to $325 from $400 on 9 October, and Jefferies cut to $375 from $550 on 8 October.

Applovin Corporation (NASDAQ:APP), the advertising-technology company, closed at $277.04 on Friday 9 October 2026, down 1.1% on the day. The shares have fallen markedly this year. Analyst targets have been falling too, but the average forecast remains far above the market price.

What Is the Latest Analyst Price Target?

The second data set, based on third-party data as of 9 October 2026, reports an average 12-month price target of $487.66 and a median of $470, from 33 analysts. Based on the $277.04 close on 9 October 2026, the consensus target suggests potential upside of about 76%. Forecasts range from a low of $325 to a high of $790.

Market data reports a higher average of $519.71 (about 88% implied upside) from 28 analysts, with the same $790 high and $325 low. Market data also shows that its consensus has slipped from $667.17 three months earlier and $540.25 a month earlier, which illustrates how quickly targets are being reduced.

What Are Wall Street Analysts Saying?

On the second data set's count, 27 of 33 analysts rate the shares Buy or Strong Buy, six rate them Hold and none Sell. Market data records 20 Buy, 8 Hold and no Sell ratings, giving a Moderate Buy consensus.

Recent actions include: Bank of America Securities reiterated a Hold rating and lowered its target from $400 to $325 on 9 October 2026; Jefferies lowered its target from $550 to $375 on 8 October 2026, keeping a Buy; Needham reiterated Buy with a $475 target on 6 October 2026; HSBC lowered its target from $450 to $409 on 5 October 2026; Citi maintained a Buy with a $600 target; Piper Sandler reiterated a Neutral/Hold rating on 2 October 2026; and Wells Fargo maintained an Equal Weight rating with a $325 target. Earlier, Morgan Stanley lowered its target from $650 to $450 on 14 September 2026, and Evercore moved from $630 to $510 on 1 September 2026.

What Could Help the Stock Reach the Price Target?

The consensus target suggests analysts still see substantial room for recovery. Supporters of the stock generally point to the large Buy-rated majority, and to the possibility that estimates stabilise after a run of cuts. Brokers such as Citi ($600), Loop Capital ($600 as at 20 August 2026) and Needham ($475) retain targets far above the current price.

What Could Prevent the Stock Reaching the Target?

The direction of travel for targets has been downward. Jefferies, Morgan Stanley, Loop Capital, Daiwa, Evercore and others all lowered targets between August and October 2026 according to market data. The lowest target of $325 is already about 17% above the share price, and the mean is pulled up by a few very high forecasts, with the $790 high roughly 2.9 times the share price. Further cuts, a slowdown in the business, or sector-wide valuation pressure could keep the shares below the consensus level. An independent ratings service downgraded its rating from Hold (C+) to Hold (C) on 24 September 2026.

What Should Investors Watch Next?

Watch for further broker target revisions, particularly from the Hold-rated brokers (Bank of America, Piper Sandler, Wells Fargo), all of which sit at or near $325.

Applovin's Targets Keep Sliding While Averages Stay Far Above the Price

Applovin closed at $277.04 on 9 October 2026, down 1.1% on the day, with the second data set's $487.66 average target implying upside of about 76% and market data's $519.71 implying about 88%. The direction of travel is down, with market data's consensus slipping from $667.17 three months earlier and Jefferies, Morgan Stanley, Loop Capital, Daiwa and Evercore all lowering targets between August and October. The lowest target of $325 is already about 17% above the share price and the $790 high is roughly 2.9 times it, so a few very high forecasts pull the mean up, and the Hold-rated brokers at or near $325 are the group to watch for further revisions.