Key Highlights

● WSM closed at $241.78 on 9 October 2026.

● Market data consensus target is $245.56, implying about 1.6% upside.

● The analyst rating consensus is Moderate Buy.

● Jefferies set a $275 target on 26 August.

Williams-Sonoma (NYSE:WSM), a member of the S&P 500, ended Friday 9 October 2026 at $241.78. The consensus target sits close to the share price, and ratings lean positive. Recent broker revisions have mostly been upward.

What Is the Latest Analyst Price Target?

Market data reports a consensus price target of $245.56 from 18 analysts, implying upside of roughly 1.6% from the $241.78 close. Individual targets range from $190 to $275. The second data set shows a mean of $246.35 and a median of $253.50 across 23 analysts, with a high of $280 and a low of $151.

What Are Wall Street Analysts Saying?

Market data records ten Buy and eight Hold ratings with no Sell ratings, a consensus of Moderate Buy. The second data set counts eleven Buy-equivalent ratings, eleven Hold and one Strong Sell. Most of the named targets shown by market data were set around the late-August update. Jefferies set a $275 target on 26 August. On 27 August, KeyCorp reiterated Overweight and lifted its target from $250 to $270, Telsey Advisory set a $260 target with Outperform, Citigroup raised its target from $248 to $252 with a Neutral rating, Royal Bank of Canada reiterated Outperform at $260, and Morgan Stanley raised its target from $210 to $240 while keeping Equal Weight. Argus raised its target from $230 to $250 on 2 September. Piper Sandler initiated coverage with Overweight and a $253 target in July.

What Could Help the Stock Reach the Price Target?

Because the share price sits close to the $245.56 consensus, the gap to close is small, and many recent targets are above it. Telsey, KeyCorp, Jefferies and Royal Bank of Canada all hold targets of $260 or higher. A string of upward revisions in August, including Goldman Sachs moving from $230 to $261 and Wells Fargo from $190 to $240, indicates that expectations improved after that period. If those improved expectations are borne out in later results, the shares could move towards the higher end of the range.

What Could Prevent the Stock Reaching the Target?

With only about 1.6% separating the price and the consensus, the market appears to have already priced in much of the analysts' optimism. Eight analysts rate the shares Hold on market data, and several brokers with Neutral or Equal Weight ratings, including Citigroup and Morgan Stanley, set targets close to the current price. The second data set also shows a low target of $151, far below the share price. Home furnishings retailers can be sensitive to consumer spending, housing activity, tariffs and input costs, any of which could weigh on forecasts.

What Should Investors Watch Next?

Investors may wish to watch for fresh broker revisions after the next results and for how the stock trades against the $245 to $250 area, where the consensus and several recent targets sit.

The Analyst Case for Williams-Sonoma, in Numbers

Williams-Sonoma closed at $241.78 on 9 October 2026, against a market data consensus target of $245.56. Jefferies set a $275 target on 26 August.