Key Highlights

● AMZN closed at $262.43 on 9 October 2026, up 3.29% on the day, and the $322.86 average target implies upside of about 23.0%.

● The average target draws on 59 analysts, with targets from $200 to $400, while the second data set shows a $331.36 mean from 60 analysts.

● Market data shows 56 Buy, three Hold and no Sell ratings, a Moderate Buy consensus.

● Tigress Financial raised its target to $385 from $315 on 6 October, while the $200 low reflects a UBS target recorded on 17 September.

Amazon.com, Inc. (NASDAQ:AMZN) is a constituent of both the S&P 500 and the Nasdaq-100. Its shares closed at $262.43 on Friday 9 October 2026, up 3.29% on the day.

What Is the Latest Analyst Price Target?

Market data reports an average 12-month price target of $322.86 from 59 analysts, with a high of $400.00 and a low of $200.00. Against the $262.43 close, the consensus target suggests upside of about 23.0%. The second data set shows a mean of $331.36 and a median of $330, with a high of $405 and a low of $230 across 60 analysts, implying roughly 26% upside from the same price.

The two data sets differ by about $8.50 at the mean. The $200 low in market data appears to reflect a UBS target of $200 recorded on 17 September 2026, which is far below every other recent named target; the second data set puts the low at $230, so the bottom of the range looks like an outlier.

What Are Wall Street Analysts Saying?

Market data shows 56 Buy ratings, 3 Hold and no Sell, a Moderate Buy consensus. The second data set lists 42 Strong Buy, 16 Buy and 2 Hold, with a Strong Buy consensus.

Recent named broker actions on market data include Tigress Financial, which reiterated a Buy rating and moved its target from $315 to $385 on 6 October 2026. TD Cowen reiterated Buy with a $350 target on 5 October, while Susquehanna and Cantor Fitzgerald also reiterated positive ratings. Rosenblatt raised its target from $335 to $360 on 30 September, and Wells Fargo lifted its target from $328 to $338 on 3 September. Around 31 July, after the most recent results, many brokers raised targets, including Raymond James to $390, Benchmark to $400 and Goldman Sachs to $375. DA Davidson held a Neutral rating with a $250 target.

What Could Help the Stock Reach the Price Target?

The consensus target suggests analysts see room for the shares to rise from current levels. If subsequent results continue to support those higher forecasts, analysts may keep their targets in place.

What Could Prevent the Stock Reaching the Target?

A consensus target is only as reliable as the forecasts behind it. The shares sit roughly 20% below the average target, so a sizeable gain is needed to close the gap. Disagreement at the low end, such as UBS at $200 and DA Davidson at $250, shows that not every analyst shares the prevailing optimism. Broader market conditions, investor appetite for large technology shares and any disappointment at the next report could all weigh on the price.

What Should Investors Watch Next?

Items to watch include for fresh target changes from the larger brokers, especially any that revisit the UBS target.

Amazon's Wide Target Range Hinges on One Low Outlier

Amazon closed at $262.43 on 9 October 2026, up 3.29% on the day, with the $322.86 average target about 23.0% higher and the second data set's $331.36 mean suggesting roughly 26%. Ratings are overwhelmingly positive, with 56 Buy ratings against three Holds and no Sell, and recent actions include Tigress Financial's raise to $385 and Rosenblatt's to $360. The range is wide, though, with UBS at $200 and DA Davidson at $250 far below the $400 high, so the shares trail the average target by roughly a fifth and the weight given to the low end matters.