Key Highlights

● BBY closed at $87.02 on 9 October 2026, and the second data set's $86.70 average target implies a change of about minus 0.4%, effectively flat.

● Market data shows a slightly lower $85.65 average from 21 analysts, with the same $100 high and $71 low.

● Ratings are mostly neutral, with market data counting eight Buy, 11 Hold and two Sell.

● DA Davidson upgraded the shares from Hold to Strong Buy on 24 September, while Goldman Sachs holds a Sell rating with a $71 target.

Best Buy Co., Inc. (NYSE:BBY), a constituent of the S&P 500, closed at $87.02 on Friday 9 October 2026. Unusually for a large US company, the analyst consensus price target is almost level with the share price, which means the forecasts imply little movement over the next twelve months.

What Is the Latest Analyst Price Target?

The second data set shows an average target of $86.70 from 25 analysts, a median of $85, a high of $100 and a low of $71. Against the $87.02 close, the consensus target suggests potential change of about minus 0.4%, effectively flat.

Market data reports a slightly lower average of $85.65 (minus 1.6%) from 21 analysts, with the same $100 high and $71 low. The named broker targets from July to October average about $87, closer to the second data set's figure.

What Are Wall Street Analysts Saying?

Ratings are mostly neutral. Market data counts eight Buy, 11 Hold and two Sell ratings; the second data set shows four Strong Buy, 19 Hold, one Sell and one Strong Sell among 25 analysts.

Recent market data entries include Evercore raising its target to $90 from $85 on 29 September and DA Davidson upgrading the shares from Hold to Strong Buy on 24 September. In late August Morgan Stanley moved to $90 from $80, UBS reiterated Neutral with a $90 target, Barclays raised to $85 and Guggenheim to $95. Truist set a $100 target, the highest listed, while Goldman Sachs holds a Sell rating with a $71 target. Jefferies and Loop Capital both downgraded the shares from Buy to Hold in the period, and Bank of America initiated at Underperform with an $80 target.

What Could Help the Stock Reach the Price Target?

With the consensus close to the share price, the case for gains rests on analysts being too cautious. Several brokers have raised targets since August, including Guggenheim and Telsey Advisory, both at $95, and Truist at $100. The DA Davidson upgrade shows that some analysts see room for improvement.

Better-than-expected results would be the sort of development that could push targets higher.

What Could Prevent the Stock Reaching the Target?

The main obstacle is that the share price already reflects most of the consensus view. With Hold the most common rating on both data sets, many analysts see fair value close to the current price. Goldman Sachs and Bank of America sit at the bearish end, with targets of $71 and $80.

Retailers of consumer electronics are sensitive to household spending, product cycles and competition from online sellers, and downgrades from Jefferies and Loop Capital show that not all analysts are convinced of a recovery.

What Should Investors Watch Next?

Items to watch include further target revisions after the next report and for any shift in the Hold-heavy ratings split.

Best Buy's Consensus Matches the Price, So Targets Hinge on the Outliers

Best Buy closed at $87.02 on 9 October 2026, essentially in line with the second data set's $86.70 average target and about 1.6% above market data's $85.65, and the named broker targets from July to October average about $87. With Hold the most common rating on both data sets, many analysts see fair value close to the current price, and the range runs from Goldman Sachs at $71 to Truist at $100. Evercore's raise to $90 and DA Davidson's upgrade to Strong Buy show where the optimism sits, while Jefferies' and Loop Capital's downgrades to Hold and Bank of America's $80 Underperform initiation mark the other end.