Key Highlights

  • Higgsfield has raised $400 million at a $5.4 billion valuation from investors including DST Global, Goldman Sachs (NYSE:GS), Liberty Global (NASDAQ:LBTYA) and Intel (NASDAQ:INTC)
  • The AI video generation platform reached $700 million in annualized Revenue in August, up from $20 million about a year earlier
  • Business customers now account for more than 75 percent of Higgsfield's revenue, up from less than 25 percent in January
  • Higgsfield has attracted more than 30 million users across 238 countries and territories since launching in 2025, with the US as its largest market

AI Video Platform Higgsfield Raises $400 Million at $5.4bn Valuation

Higgsfield, an AI video generation platform founded by former Snap (NYSE:SNAP) executive Alex Mashrabov, has raised $400 million at a $5.4 billion valuation as the two-year-old start-up expands its push into corporate subscriptions. The round comes eight months after the company raised $80 million at a $1.3 billion valuation amid growing Business adoption of its technology.

The platform, which launched in 2025, reached $700 million in annualized revenue in August, up sharply from $20 million about a year earlier. Higgsfield has attracted more than 30 million users across 238 countries and territories, with the US as its largest market. Mashrabov said the new funding will help accelerate the company's move upmarket, noting that business customers now account for the majority of revenue, a significant shift from January, when they made up less than a quarter.

From Consumer Filters to Corporate Marketing Campaigns

Higgsfield sits at the intersection of Social Media marketing, entertainment and the broader creator economy, where AI is increasingly being used to produce polished visual content. Mashrabov, who previously built face filters used primarily by teenagers for entertainment at Snap, said the company is now focused on transforming how larger businesses run marketing campaigns. Since May, brands including Dollar Shave Club have begun using Higgsfield to build AI-driven marketing systems capable of producing multiple videos daily rather than a single campaign asset, with Mashrabov noting that numerous direct-to-consumer brands are pursuing similar approaches to reduce reliance on traditional creative agencies while keeping pace with rapid content turnover online.

Goldman Sachs has estimated the global creator economy, encompassing roughly 50 million people, could grow from $250 billion in 2023 to $480 billion by 2027, driven by influencer marketing and short-form video advertising, with global digital Advertising spending projected to reach $1.1 trillion by 2030.

Fresh Funding to Support Compute and Enterprise Expansion

The new funding round will allow Higgsfield to continue investing in enterprise products, security and computing power, with Mashrabov noting that compute remains scarce and that the funding will enable the company to make substantial compute reservations to maintain service quality. Goldman Sachs is making its Investment through its Equity Growth fund, while other participating investors include Tribe Capital, Smash Capital, Fifth Wall, Valor Capital, Liberty Global Tech Ventures, Mirae Asset Capital and NTT DOCOMO Ventures.

Higgsfield has also supported the production of AI-generated films, a use of the technology that has unsettled some in Hollywood over its potential impact on creative jobs, even as the company increasingly targets corporate customers seeking to produce marketing content at scale.