Key Highlights

● PFG shares ended 9 October 2026 at $107.24.

● Market data consensus target is $108.83, implying about 1.5% upside.

● Targets range from $86.00 to $128.00.

● Keefe, Bruyette & Woods lowered its target from $117 to $115.

Principal Financial Group (NASDAQ:PFG), a member of the S&P 500, closed at $107.24 on Friday 9 October 2026. The consensus target sits close to the share price, and ratings lean neutral. Recent broker revisions have mostly been upward.

What Is the Latest Analyst Price Target?

Market data reports a consensus price target of $108.83 from 12 analysts with ratings in the past twelve months, with a high of $128.00 and a low of $86.00. Measured against the $107.24 close on 9 October 2026, the consensus target suggests upside of about 1.5%. The second data set, which cites third-party data across 12 analysts, shows a mean of $111.83, a median of $113.50, a high of $125.00 and a low of $92.00.

As a check, the named broker targets market data lists for the past three months average roughly $109, which is consistent with its consensus figure.

What Are Wall Street Analysts Saying?

Market data records three Buy ratings, six Hold ratings and three Sell ratings, giving a consensus rating of Hold. Recent activity has been mixed. On 9 October 2026, Keefe, Bruyette & Woods lowered its target from $117 to $115 with a Market Perform rating. On 7 October, Barclays cut its target from $92 to $86 with an Underweight rating, the lowest in the data. Piper Sandler raised its target from $125 to $128 on 28 September with an Overweight rating, the highest.

UBS lifted its target from $98 to $120 on 10 September while keeping a Neutral rating. Raymond James reiterated an Outperform rating with a $121 target on 17 August. JPMorgan raised its target from $106 to $107 on 3 August, and Bank of America raised its Underperform-rated target from $94 to $104 on 28 July.

What Could Help the Stock Reach the Price Target?

With the share price within a couple of percentage points of the consensus, the gap to the average target is small. Analysts at the higher end, such as Piper Sandler and Raymond James, hold targets well above the current price.

What Could Prevent the Stock Reaching the Target?

The spread of opinion is wide, from $86 to $128, which reflects genuine disagreement. Barclays, Bank of America and Citigroup hold Underweight or Underperform-type ratings, and Citigroup moved from Sell to Underperform in late June. The most recent revisions from Keefe, Bruyette & Woods and Barclays were reductions. Weaker markets, lower investment returns or a shift in interest rates could weigh on results. Because the stock trades close to the consensus target, there is also limited headroom if forecasts prove optimistic.

What Should Investors Watch Next?

Further target changes after that release are likely to shape the consensus.

How Analysts See Principal Financial Group After the Latest Close

Principal Financial Group closed at $107.24 on 9 October 2026, against a market data consensus target of $108.83. On 9 October 2026, Keefe, Bruyette & Woods lowered its target from $117 to $115 with a Market Perform rating.