Key Highlights

● T. Rowe Price closed at $105.16 on 9 October 2026.

● The second data set consensus target is $106.77 from 14 analysts.

● Targets range from $90 to $120.

● Morgan Stanley lowered its target from $116 to $110 on 25 September.

T. Rowe Price (NASDAQ:TROW), a member of the S&P 500, finished Friday 9 October 2026 at $105.16. The consensus target sits close to the share price, and ratings lean cautious.

What Is the Latest Analyst Price Target?

The second data set, using third-party data for 14 analysts, shows a mean price target of $106.77, a median of $109, a high of $120 and a low of $90. Against the $105.16 close, the mean suggests potential upside of about 1.5%. Market data reports a lower consensus of $104.77, with a high of $120.00 and a low of $86.00, which is about 0.4% below the closing price.

What Are Wall Street Analysts Saying?

Sentiment is cautious. Market data records one Buy, ten Hold and three Sell ratings, giving a consensus of Reduce. The second data set shows ten Hold, three Sell and one Strong Sell, with a consensus rating of Hold.

Recent broker actions listed on market data include Evercore setting a $109.00 target on 9 October 2026 and UBS Group initiating coverage on 7 October with a $107.00 target and a Neutral rating. Morgan Stanley lowered its target from $116 to $110 on 25 September, while TD Cowen raised its target from $108 to $110 on 31 August. In early August, BMO Capital Markets raised its target from $110 to $120, Keefe, Bruyette & Woods reduced its target from $120 to $115, Deutsche Bank reiterated a $109.00 target, and Barclays, with an Underweight rating, lowered its target from $108 to $103.

What Could Help the Stock Reach the Price Target?

The latest quarterly figures on market data, show earnings per share of $2.57 against a consensus of $2.52 and revenue of $1.91 billion, up 10.7% year on year. If revenue growth were to continue and asset levels hold up, the consensus target suggests modest room for the shares to appreciate. New coverage, such as the UBS initiation at Neutral after a previous Sell rating, may also signal a less negative stance from some analysts.

What Could Prevent the Stock Reaching the Target?

With the shares already close to the average target, the margin for further gains implied by consensus is small. The ratings are overwhelmingly neutral or negative, with several analysts rated Sell, and Barclays holds the lowest target among recent named brokers at $103. Active asset managers face a well-known challenge from the shift toward lower-cost passive products, and weaker markets would reduce assets under management and fees.

What Should Investors Watch Next?

Investors may wish to follow any further broker target changes, monthly assets under management disclosures from the company and net flows. Market data also quotes a dividend yield of about 5.0%, though it calculates this on a $103.60 price rather than the closing price.

How Analysts See T. Rowe Price After the Latest Close

T. Rowe Price closed at $105.16 on 9 October 2026, against a second data set consensus target of $106.77. Morgan Stanley lowered its target from $116 to $110 on 25 September, while TD Cowen raised its target from $108 to $110 on 31 August.