Key Highlights

  • Cricut (NASDAQ:CRCT) reported third-quarter 2026 Revenue of USD 188.6 million on November 3, 2026, up 11% from USD 170.4 million, with products revenue up 17%.
  • Gross Margin rose to 57.7% from 55.2%, and Net Income grew 36% to USD 27.8 million, or USD 0.13 per diluted share.
  • The board declared a USD 0.70 Special Dividend and a USD 0.10 semi-annual dividend, both payable in January 2027, plus a replenished USD 50 million buyback.
  • The shares were up from a pre-market quote of USD 6.79, which was itself up 13.74%, so the gain widened after the open.

What Moved Cricut During Trading (up USD 2.32, 38.84%)

Cricut (NASDAQ:CRCT) was quoted at USD 8.29, up 38.84%, during regular trading on November 4, 2026. The implied prior close is USD 5.97 (calculated), so the gain is about USD 2.32 a share. Intraday Volume was about 1.12 million shares, roughly 1.56 times the usual level, and market Capitalization was about USD 1.74 billion. The company released third-quarter 2026 results on November 3, 2026 after the close. Pre-market data showed the stock at about USD 6.79 earlier in the day, so the move has extended well beyond that first reaction as regular trading has progressed.

The Earnings Detail

Revenue was USD 188.6 million against USD 170.4 million a year earlier. Platform revenue, covering subscriptions and software, was USD 85.9 million, up nearly 4%, while products revenue rose 17% to USD 102.7 million. Gross Profit was USD 108.9 million, a 57.7% margin. Operating Income was USD 33.9 million, an 18.0% margin, up 50%, and net income was USD 27.8 million. Paid subscribers were 3.07 million, up 2%, active users were about 6.0 million, and platform average revenue per user over twelve months was USD 56.70, up 3%. The release did not provide full-year guidance, and ninety-day engaged users were flat at about 3.5 million. Products revenue is lower margin than subscriptions, so the mix shift toward machines and materials makes the margin gain more notable. Nine-month Operating Cash Flow was USD 100.9 million versus USD 117.8 million, a decline worth tracking.

Dividends, Buybacks and Risks

The board declared a recurring semi-annual dividend of USD 0.10 per share and a special dividend of USD 0.70 per share, both payable in January 2027. Together that is USD 0.80 per share, about 9.7% of the intraday price (simple arithmetic on two published numbers). A special dividend is a one-time payout and does not signal a recurring rate. The company repurchased 1,294,882 shares for USD 6.5 million in the quarter and replenished its program to USD 50 million. Cash was USD 174.6 million, but inventories rose to USD 146.9 million from USD 102.7 million at year-end 2025. Risks include slow subscriber growth, weaker discretionary craft spending and a sharp one-day gain that could partly reverse.

Where Things Stand

The shares are up 38.84% because Cricut (NASDAQ:CRCT) reported higher revenue, wider margins, a larger net profit and a USD 0.70 special dividend on November 3, 2026. The market appears to be rewarding margin expansion and cash returns, though subscriber growth was only 2% and no annual outlook was given. Investors will look to the 10-Q, management's remarks on holiday demand, the inventory build, and whether the platform segment can speed up. A move of this size in one session can fade if follow-through buying does not appear.