Key Highlights

  • Third-quarter 2026 Revenue was USD 188.6 million, up 11% from USD 170.4 million.
  • Gross Margin widened to 57.7% from 55.2% a year earlier.
  • Net income rose 36% to USD 27.8 million, or USD 0.13 per diluted share.
  • Products revenue grew 17% to USD 102.7 million, while international revenue rose 30%.
  • A Special Dividend of USD 0.70 per share was declared alongside a USD 0.10 semi-annual dividend.

What Moved Cricut Before the Open (up USD 0.8202, 13.74%)

Cricut (NASDAQ:CRCT) was up USD 0.8202, or 13.74%, to USD 6.79 in pre-market trading on November 4, 2026. The move followed the company's third-quarter 2026 financial results, released on November 3, 2026, which beat on revenue and Earnings and included a special dividend.

The chief executive said the company delivered a strong quarter, with revenue up 11% and double-digit growth in consumer purchases at retail for the second consecutive quarter.

The Earnings Detail

Revenue of USD 188.6 million compared with USD 170.4 million in the third quarter of 2025. Platform revenue, which covers subscriptions, software and related services, was USD 85.9 million, up about 4% from USD 82.8 million. Products revenue was USD 102.7 million, up 17% from USD 87.7 million. International revenue grew 30% and made up 28% of the total, versus 24% a year earlier.

Gross profit was USD 108.9 million versus USD 94.1 million. Operating Income rose 50% to USD 33.9 million, an 18.0% margin, from USD 22.7 million, or 13.3%. Net Income was USD 27.8 million, a 14.8% margin, compared with USD 20.5 million, or 12.0%, and diluted EPS was USD 0.13 versus USD 0.10.

Business Background and Users

Cricut makes connected cutting machines, along with the accessories, materials and design software used for crafting and personalization. Its Platform segment depends on engaged users who subscribe and purchase digital content.

At September 30, 2026, paid subscribers were 3.07 million, up 2% from 3.00 million, and active users were 5.99 million, up about 2% from 5.88 million. Ninety-day engaged users were roughly flat at 3.47 million. Platform average revenue per user over twelve months rose 3% to USD 56.70 from USD 54.88.

Capital Returns, Balance Sheet and Risks

The company declared a recurring semi-annual dividend of USD 0.10 per share and a special dividend of USD 0.70 per share, both payable in January 2027. Together they total USD 0.80 per share, or about 11.8% of the pre-market price (calculated), though dividends are not guaranteed to continue.

During the quarter it repurchased 1,294,882 shares for USD 6.5 million, leaving USD 15.1 million on its USD 50 million program. Cash and cash equivalents were USD 174.6 million, with marketable securities of USD 98.1 million, versus cash of USD 256.2 million at year-end 2025. Inventories rose to USD 146.9 million from USD 102.7 million, and nine-month Operating Cash Flow was USD 100.9 million versus USD 117.8 million.

The release did not provide full-year guidance. Risks include slow subscriber growth, higher inventory levels and consumer Demand for discretionary craft products.

What to Watch Next

Investors will watch the Earnings Call remarks, the Form 10-Q and any commentary on holiday-season demand, inventory and platform growth. Sustained gross margin gains and subscriber trends will matter. Pre-market gains can change once regular trading begins on November 4, 2026.