Key Highlights

● Netflix shares fell 2.86% to close at $70.53 on October 16.

● The consensus 12-month price target is $91.39, implying about 29.6% upside.

● Analysts are split 35 Buy, 15 Hold, and 2 Sell on the stock.

● Targets range from $57 to $126 across 52 analysts.

Netflix (NASDAQ:NFLX), a Nasdaq-listed company, closed at $70.53 on October 16, 2026 (Friday October 16, 2026). It is a member of the Nasdaq-100. The consensus analyst price target is $91.39, which suggests potential upside of about 29.6% from the latest close if the consensus proves accurate. Shares fell 2.86% on the day, and attention is on results due on October 20, 2026 alongside a content leadership change and a reported workforce reduction.

What Is the Latest Analyst Price Target?

According to market data, 52 analysts cover the stock, with a mean target of $91.39, a median of $90, a high of $126 and a low of $57. Data date: October 16, 2026 (ratings October 2026). The consensus rating is Buy. Targets run from $57 to $126. Recent actions include Wedbush reiterating Buy and cutting its target to $90 from $105 and BMO Capital reiterating Buy with $125 from $135, both on October 16, 2026; Jefferies initiating at Buy with $85 on 15 October; Huber Research downgrading to Sell with a $70 target on 13 October; and KeyBanc maintaining Buy with $85 from $92 the same day.

What Are Analysts Saying?

The rating split is 35 Buy (28 Strong Buy, 7 Buy), 15 Hold, 2 Sell (Strong Sell). Sentiment is positive but less one-sided than the headline rating suggests: 35 of 52 analysts are at Buy or Strong Buy, 15 at Hold and two at Strong Sell. Supporters cite growth, with 2025 revenue of $45.18 billion, up about 15.9%, and trailing-twelve-month net income of $13.65 billion. Sceptics focus on slowing viewer engagement and intensifying competition.

What Could Help the Stock Reach the Price Target?

If the consensus proves accurate, solid third-quarter results, evidence of stable engagement, advertising growth and margin discipline could help. The cost reduction of about 6% of staff and the appointment of Peter Rice to replace Bela Bajaria as chief content officer may be viewed as efforts to sharpen the content strategy. The consensus target suggests there is room for recovery, but this depends on delivery and market conditions.

What Could Prevent the Stock Reaching the Target?

Analysts have been trimming targets ahead of earnings, and engagement or subscriber commentary that disappoints could widen the gap to the target. Leadership change brings execution risk, and competition for viewers remains intense.

What Should Investors Watch Next?

Netflix is expected to report on October 20, 2026. Investors may watch revenue, operating margin, guidance, advertising progress and commentary on content spending. Netflix is replacing chief content officer Bela Bajaria with former Disney executive Peter Rice and is cutting about 6% of staff, according to market reports.

A Case Analysts Believe In

The consensus target of $91.39 implies about 29.6% above the $70.53 close on October 16, 2026, but analyst forecasts can change and are not guarantees of future performance.