Key Highlights
● HSY shares ended 9 October 2026 at $162.64.
● The second data set consensus target is $202.19, implying about 24% upside.
● Targets range from $170 to $250.
● Wells Fargo lowered its target from $190 to $170 on 5 October.
Hershey (NYSE:HSY), a member of the S&P 500, closed at $162.64 on Friday 9 October 2026. Analyst targets sit well above that level, with the consensus implying upside of about 24%. Recent broker revisions have mostly been downward.
What Is the Latest Analyst Price Target?
The second data set, which uses third-party data, shows a mean price target of $202.19 and a median of $200 from 23 analysts, with a high of $250 and a low of $170. Against the $162.64 close, the mean implies potential upside of about 24%.
Market data reports a slightly higher consensus of $203.67 from 22 analysts, with a high of $260 and a low of $170, implying upside of about 25%.
What Are Wall Street Analysts Saying?
The prevailing view is neutral. Market data records 6 Buy ratings, 16 Holds and no Sells, and describes the consensus as Hold. The second data set counts 8 Buy or Strong Buy ratings, 14 Holds and one Strong Sell.
Recent named actions point mostly downward. Wells Fargo lowered its target to $170 from $190 on 5 October with an Equal Weight rating. Royal Bank of Canada cut to $206 from $212 (Sector Perform) on 21 August, and Barclays to $200 from $208 (Equal Weight) on 3 August. Stifel reduced its target to $180 from $215 with a Hold rating on 22 July. There were also some modest increases at the end of July: UBS lifted its target to $198 from $190 and JPMorgan to $193 from $191, both with Neutral ratings. Evercore set a $225 target on 23 July, and TD Cowen reiterated a Buy rating on 1 September.
What Could Help the Stock Reach the Price Target?
Because the consensus is more than 20% above the share price, a sustained improvement in sentiment would be required. Possible supports include stable consumer demand for confectionery, effective pricing and cost management, and any easing of input costs. Market data includes a comment that the company recently beat earnings and revenue expectations, with revenue up 6.6% year on year.
What Could Prevent the Stock Reaching the Target?
The direction of travel for target revisions is a caution. Several brokers have reduced their forecasts and the lowest targets, at $170, are only modestly above the current price. Risks may include consumer pressure on discretionary food spending, volatile commodity costs, competition and any shortfall against company guidance. The wide range between $170 and $250 to $260 shows analysts disagree about the outlook.
What Should Investors Watch Next?
Investors may also want to follow future target changes, particularly if more brokers follow Wells Fargo in reducing forecasts, as well as commentary on costs and pricing from the company itself.
Hershey Versus Its Analyst Targets
Hershey closed at $162.64 on 9 October 2026, against a second data set consensus target of $202.19. Wells Fargo lowered its target to $170 from $190 on 5 October with an Equal Weight rating.




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