Highlights

  • Arete upgraded Alibaba from neutral to buy with a USD 190 price objective.
  • Nineteen analysts rate the stock as Buy, one as Hold, and one as Sell.
  • Average price target across analysts stands at USD 192.58.

Alibaba Group Holding Limited (NYSE:BABA) founded in 1999 in Hangzhou, China, operates as a multinational conglomerate with a focus on internet-based commerce and related services. Since its initial public offering on the New York Stock Exchange in 2014, Alibaba has expanded into one of the world’s largest e-commerce and technology companies.

This week, Arete upgraded its rating on Alibaba shares from "neutral" to "buy," assigning a price objective of USD 190. Other analysts have also updated their assessments: Freedom Capital downgraded its rating from "strong-buy" to "hold" on January 6th, while CLSA raised its price target from USD 155.00 to USD 200.00 with an "outperform" rating. Similarly, Sanford C. Bernstein adjusted its price target down from USD 200.00 to USD 190.00 while maintaining an "outperform" stance. Mizuho and Rosenblatt Securities each set a USD 195.00 target price for the stock in October and November, respectively.

Overall, 19 equity research analysts currently have a Buy rating on Alibaba, with one assigning a Hold and one a Sell rating. MarketBeat.com reports that the stock’s consensus rating is "Moderate Buy," with an average price target of USD 192.58.

These ratings reflect a mixture of views as analysts consider factors such as the company’s e-commerce operations, technology services, and exposure to emerging markets. The variation in price targets—from USD 155.00 to USD 200.00—demonstrates differing expectations for the stock’s short- to mid-term performance.

As a Chinese multinational with global reach, Alibaba continues to maintain a diversified business portfolio, including online retail platforms, cloud computing, digital media, and logistics services. Investors and analysts follow the stock closely for indications of performance trends in both domestic and international markets.

Shares of BABA last traded at USD 168.67 on January 21, 2026.