Carmen Amara, Chief People Officer of Yelp Inc., filed a Form 4 on November 4, 2026, disclosing the sale of 500 shares of Yelp common stock on November 2, 2026, under a pre-established Rule 10b5-1 trading plan.

Key Highlights

  • Reporting person: Carmen Amara, Chief People Officer of Yelp Inc.
  • Transaction: Disposition (code S) of 500 shares of common stock on November 2, 2026
  • Sale price: $19.21 per share
  • Remaining holdings: 99,536 shares of common stock held directly following the transaction
  • 10b5-1 plan: Shares were sold pursuant to a trading plan adopted by the reporting person on February 19, 2026
  • Filing signed: By Kathryn Schmidt, Attorney-in-Fact, on November 4, 2026

Yelp Chief People Officer Discloses November 2026 Share Sale Under 10b5-1 Plan

According to the Form 4 filing, Carmen Amara, serving as Chief People Officer of Yelp Inc. (NYSE:YELP), disposed of 500 shares of Yelp common stock on November 2, 2026, at a price of $19.21 per share. The transaction is coded "S," indicating a sale, and is recorded as a direct disposition in Table I of the filing.

The filing notes that the shares "were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026." A Rule 10b5-1 plan allows corporate insiders to establish pre-scheduled trading arrangements at a time when they are not in possession of material non-public information. The filing also carries a checkbox indicating the transaction was made pursuant to such a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Following the reported sale, the filing discloses that Amara directly holds 99,536 shares of Yelp common stock. No derivative securities transactions were reported in Table II of the filing. The Form 4 was filed by one reporting person and was signed by Kathryn Schmidt as Attorney-in-Fact on November 4, 2026.

What Was Disclosed

Yelp Chief People Officer Carmen Amara reported the sale of 500 shares of common stock at $19.21 per share on November 2, 2026, under a 10b5-1 plan adopted February 19, 2026, leaving her with 99,536 shares held directly.