Jon Blotner, President of Commercial and Operations at Wayfair Inc. (NYSE:W), filed a Form 4 on September 10, 2026, disclosing the sale of 6,968 shares of Class A Common Stock on September 8, 2026.

Key Highlights

  • Shares sold: Jon Blotner disposed of 6,968 shares of Class A Common Stock on September 8, 2026.
  • Sale price: Shares were sold at $100.22 per share.
  • Post-transaction direct ownership: Blotner directly holds 110,376 shares of Class A Common Stock following the transaction.
  • Indirect ownership: An additional 100 shares are held indirectly, representing shares directly owned by the reporting person's spouse, of which Blotner is deemed a beneficial owner.
  • 10b5-1 plan: The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Blotner on June 9, 2026.
  • Transaction code: The transaction was coded "S" (sale) and reported as a disposition (D).

Blotner's Class A Common Stock Disposition at Wayfair

According to the filing, Jon Blotner, who serves as President of Commercial and Operations at Wayfair Inc., sold 6,968 shares of Class A Common Stock on September 8, 2026, at a price of $100.22 per share. The Form 4 was signed by Enrique Colbert as Attorney-In-Fact for Jon Blotner and filed on September 10, 2026.

The filing indicates that the sale was carried out under a Rule 10b5-1 trading plan that Blotner adopted on June 9, 2026. The form also checked the box indicating the transaction was "made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c)." Following the reported transaction, Blotner directly owns 110,376 shares of Class A Common Stock.

In addition to direct holdings, the filing discloses that 100 shares of Class A Common Stock are held indirectly. According to the filing's footnote, these "represent shares directly owned by the reporting person's spouse, of which the reporting person is deemed a beneficial owner." No derivative securities transactions were reported in Table II of the filing.

What Was Disclosed

Wayfair officer Jon Blotner reported the sale of 6,968 shares of Class A Common Stock at $100.22 per share on September 8, 2026, under a pre-established 10b5-1 plan, leaving him with 110,376 directly held shares and 100 indirectly held shares.