A statement of changes in beneficial ownership was filed with the U.S. Securities and Exchange Commission on August 3, 2026, disclosing an open-market purchase of VF Corporation (NYSE: VFC) common stock by the company's President and Chief Executive Officer, Darrell Bracken, with a transaction date of July 31, 2026.

Key Highlights

  • Reporting person: Darrell Bracken, identified as both a Director and President and Chief Executive Officer of VF Corporation.
  • Transaction: 32,894 shares of VF Corporation common stock were acquired (transaction code P, indicating an open-market purchase) on July 31, 2026.
  • Weighted average price: $14.98 per share, with individual transaction prices ranging from not less than $14.90 to not more than $15.08 per share, according to the filing.
  • Resulting ownership: Following the transaction, Bracken's direct beneficial ownership totaled 1,402,108.812 shares of VF Corporation common stock.
  • Filing signed: The document was signed by Vivian Coates on behalf of Bracken Darrell pursuant to signing authority on file, and dated August 3, 2026.

Darrell Bracken's Open-Market Share Acquisition in VF Corporation

According to the filing, Darrell Bracken, who serves as both a Director and the President and Chief Executive Officer of VF Corporation (NYSE: VFC), a global apparel and footwear company, purchased 32,894 shares of VF Corporation common stock on July 31, 2026. The transaction was coded as "P," indicating an open-market purchase rather than an award, exercise, or other non-market transaction. The filing notes that the reported price of $14.98 per share represents a weighted average across multiple transactions executed that day.

The filing includes a footnote clarifying that the shares were acquired in multiple transactions at prices ranging from not less than $14.90 to not more than $15.08 per share. The footnote further states that Bracken "undertakes to provide to VF Corporation, any security holder of VF Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote." Following the reported transaction, Bracken's total direct beneficial ownership of VF Corporation common stock stood at 1,402,108.812 shares, as disclosed in the filing.

No derivative securities transactions were reported in Table II of the filing. The document was filed by one reporting person and was signed by Vivian Coates for Bracken Darrell, pursuant to signing authority on file, on August 3, 2026. No amendment date was listed, indicating this is an original filing rather than a revision to a prior submission.

What Was Disclosed

The filing disclosed an open-market purchase of 32,894 shares of VF Corporation common stock by President and CEO Darrell Bracken on July 31, 2026, at a weighted average price of $14.98 per share, bringing his total direct beneficial ownership to 1,402,108.812 shares.