Vail Resorts, Inc. filed a Schedule 14A Definitive Additional Materials (DEFA14A) on October 30, 2026, disclosing the October 30, 2026 launch of Vote.VailResorts.com in connection with its 2026 annual meeting of stockholders.

Key Highlights

  • Annual meeting website launched: Vail Resorts launched Vote.VailResorts.com on October 30, 2026, relating to its 2026 annual meeting of stockholders, according to the filing.
  • Filing type: The submission is classified as Definitive Additional Materials under Schedule 14A, filed by the registrant with no fee required.
  • Largest food investment to date: The filing's attached materials state that Vail Resorts is making "its largest investment in food to date" to enhance popular menu items across 15 resorts.
  • Epic Pass dining discount: According to the attached materials, Epic Pass Holders receive 20% off dining all season, with pass prices increasing after November 15.
  • No pricing increase for food upgrades: The attached materials state that "food improvements this season will not come with higher prices beyond normal inflation."
  • Multiple new resort experiences: New offerings cited include the Vail Ice Bar, Park City Mountain's S'mores Sleigh, Whistler Blackcomb's Caviar and Champagne service, and Breckenridge's Climb and Dine series.

Vail Resorts' DEFA14A: Annual Meeting Site and Attached Resort Materials

Vail Resorts, Inc. (NYSE:MTN) submitted a DEFA14A filing on October 30, 2026, notifying the SEC that the company had launched a dedicated website, Vote.VailResorts.com, in connection with its 2026 annual meeting of stockholders. The filing, classified as Definitive Additional Materials under Schedule 14A of the Securities Exchange Act of 1934, was filed by the registrant and required no filing fee.

Appended to the filing is a copy of materials posted on that website. Those materials include a press release dated October 26, 2026, describing new culinary and apres-ski experiences planned for the 2026/27 winter season. According to the attached materials, the company describes the initiative as "its largest investment in food to date," with enhancements to quick-service menu items, including chili, burgers, pizza, fries, hot dogs, chicken strips, and mac and cheese, rolled out across 15 resorts using "higher-quality ingredients and enhanced recipes." The materials state that these improvements are "part of Vail Resorts' Epic Experience commitment to deliver the industry's best and most differentiated guest experience in skiing and riding."

The attached materials also reference new resort-specific experiences, operational technology changes intended to reduce wait times and increase seating capacity, and seasonal pass pricing. Specifically, the materials note that Epic Pass prices increase after November 15 and that Keystone Resort hopes to open in October, with Stowe Mountain Resort, Okemo Mountain Resort, and Mount Snow targeting Saturday, November 21 for opening day, "conditions permitting." Stevens Pass is cited as celebrating its 90th anniversary season, and Crested Butte is noted as celebrating its 65th anniversary season.

What Was Disclosed

Vail Resorts filed Definitive Additional Materials on October 30, 2026, disclosing the launch of Vote.VailResorts.com for its 2026 annual meeting and appending a press release describing planned culinary investments and new resort experiences for the upcoming winter season.