Almir Ambeskovic, CEO of TheFork at TripAdvisor, Inc., filed a Form 4 on September 4, 2026, disclosing the sale of 8,000 shares of TripAdvisor common stock on September 2, 2026.

Key Highlights

  • Reporting person: Almir Ambeskovic, identified in the filing as CEO, TheFork
  • Transaction: 8,000 shares of TripAdvisor common stock disposed of (transaction code S) on September 2, 2026
  • Sale price: $9.45 per share
  • Remaining ownership: 30,456 shares of common stock held directly following the transaction
  • 10b5-1 plan: The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025

Ambeskovic Share Sale Details Under Rule 10b5-1 Plan

According to the filing, Almir Ambeskovic, in his capacity as CEO of TheFork at TripAdvisor, Inc. (NASDAQ:TRIP), disposed of 8,000 shares of TripAdvisor common stock on September 2, 2026, at a price of $9.45 per share. The transaction is recorded as a direct sale and is classified under transaction code S in Table I of the Form 4.

The filing notes that the transaction was carried out under a Rule 10b5-1 trading plan that Ambeskovic adopted on December 2, 2025. Following the reported sale, the filing discloses that Ambeskovic directly held 30,456 shares of TripAdvisor common stock. No derivative securities transactions were reported in Table II of the filing.

The Form 4 was signed by Michael F. Billotti as attorney-in-fact and filed with the SEC on September 4, 2026. The earliest transaction date listed is September 2, 2026, and the filing was made by one reporting person.

What Was Disclosed

The filing discloses a single open-market sale of 8,000 TripAdvisor common shares by TheFork CEO Almir Ambeskovic on September 2, 2026, at $9.45 per share, executed under a pre-established Rule 10b5-1 plan adopted December 2, 2025, leaving him with 30,456 shares directly held.