Lori A. Niederst, Chief Personal Lines Officer of Progressive Corp/OH/, filed a Form 4 on August 17, 2026, disclosing the sale of 7,339 shares of common stock on August 13, 2026, under a pre-established Rule 10b5-1 trading plan.

Key Highlights

  • Shares sold: Lori A. Niederst disposed of 7,339 shares of Progressive common stock on August 13, 2026.
  • Sale price: The shares were sold at $209.29 per share.
  • Remaining direct ownership: Following the transaction, Niederst directly holds 42,566.882 shares of common stock.
  • Indirect holdings: An additional 209.599 shares are held indirectly through a Husband's 401(k) Plan.
  • 10b5-1 plan: The transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person as of April 16, 2026.
  • Reporting person role: Niederst is identified in the filing as Chief Personal Lines Officer of Progressive Corp/OH/ (NYSE:PGR).

Niederst's Share Sale Details and Beneficial Ownership After Transaction

According to the Form 4 filed with the SEC on August 17, 2026, Lori A. Niederst, Chief Personal Lines Officer at Progressive Corp/OH/ (NYSE:PGR), sold 7,339 shares of the company's common stock on August 13, 2026, at a price of $209.29 per share. The filing indicates the transaction code was "S," signifying a sale, and that the shares were disposed of directly.

Following the reported transaction, the filing discloses that Niederst directly beneficially owns 42,566.882 shares of Progressive common stock. In addition, 209.599 shares are held indirectly through a Husband's 401(k) Plan, as noted in Table I of the filing. No derivative securities transactions were reported in Table II.

The filing states, as noted in footnote 1, that "this transaction reported on this Form 4 was made pursuant to a 10b5-1 trading plan adopted by the reporting person as of April 16, 2026." The Form 4 was signed by Allyson L. Bach, acting by Power of Attorney, on August 17, 2026. The filing also indicates a box was checked confirming the transaction was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

What Was Disclosed

The filing discloses a single open-market sale of 7,339 Progressive common shares by Chief Personal Lines Officer Lori A. Niederst at $209.29 per share on August 13, 2026, executed under a 10b5-1 plan adopted April 16, 2026, leaving her with 42,566.882 directly held shares.