Director Sean Kell of Porch Group, Inc. filed a Form 144 notice on October 29, 2026, disclosing a proposed sale of 20,784 shares of common stock through Morgan Stanley Smith Barney LLC Executive Financial Services under a Rule 10b5-1 plan adopted on September 11, 2025.

Key Highlights

  • Seller and role: Sean Kell, identified in the filing as a Director of Porch Group, Inc.
  • Shares proposed for sale: 20,784 shares of common stock, with an aggregate market value of $338,779.20.
  • Shares outstanding: 132,644,086 shares of common stock outstanding at the time of the filing.
  • Acquisition source: Securities were acquired through restricted stock units granted by the issuer, with vesting occurring during the period of June 8, 2022 through June 8, 2024.
  • 10b5-1 plan: The filing indicates a Rule 10b5-1 plan adoption date of September 11, 2025.
  • No prior sales: The filing reports nothing to report for securities sold during the past three months.
  • Broker: Morgan Stanley Smith Barney LLC Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY 10004.

Sean Kell's Proposed Stock Sale via 10b5-1 Plan at Porch Group

According to the filing, Sean Kell, a Director at Porch Group, Inc. (NASDAQ:PRCH), submitted a Form 144 notice dated October 29, 2026, proposing the sale of 20,784 shares of Porch Group common stock on the NASDAQ exchange. The aggregate market value of the proposed sale was listed as $338,779.20, with 132,644,086 shares of common stock outstanding at the time of the notice.

The filing discloses that the shares to be sold were originally acquired as restricted stock units from the issuer, with an acquisition date listed as June 8, 2022, and a payment nature listed as N/A. The remarks section of the filing states that "the securities to be sold were acquired upon the vesting of restricted stock units during the period of 06/08/2022 through 06/08/2024." The filing indicates no gift was involved in the acquisition.

The proposed sale is being conducted through a previously established Rule 10b5-1 trading plan, with a plan adoption date of September 11, 2025, as stated in the filing. The filing further notes that no securities of the issuer were sold by Kell during the three months preceding this notice. The issuer's address is listed as 411 1st Avenue S, Suite 501, Seattle, Washington 98104.

What Was Disclosed

Porch Group Director Sean Kell filed a Form 144 notice proposing the sale of 20,784 common shares with an aggregate market value of $338,779.20, acquired through vested restricted stock units, under a 10b5-1 plan adopted September 11, 2025.