On Holding AG officer Martin Hoffmann filed a Form 144 notice on November 6, 2026, disclosing a proposed sale of 395,000 Class A Ordinary Shares through Goldman Sachs & Co. LLC on the NYSE.

Key Highlights

  • Proposed sale: Martin Hoffmann, an officer of On Holding AG, intends to sell 395,000 Class A Ordinary Shares with an aggregate market value of $14,828,300.
  • Shares outstanding: The filing lists 301,715,535 Class A Ordinary Shares outstanding at the time of notice.
  • Original acquisition: The 395,000 shares were acquired from the issuer in a private transaction on December 21, 2017.
  • Rule 10b5-1 plan: According to the filing, the sales "are made in connection with a selling plan dated 06/04/2026 that is intended to comply with Rule 10b5-1(c)."
  • Prior three-month sales: Hoffmann sold shares on nine separate dates between August 10, 2026 and November 6, 2026, with gross proceeds ranging from $85,608.98 to $2,875,222.13 per transaction.
  • Broker: Goldman Sachs & Co. LLC, 200 West Street, New York, NY 10282, is named as the executing broker.

Martin Hoffmann's Proposed Sale and Recent Transaction History at On Holding AG

On Holding AG (NYSE:ONON), headquartered at Forrlibuckstrasse 190, Zurich, Switzerland, is the issuer for this Form 144 notice. The filing identifies Martin Hoffmann as an officer of the company and discloses his intent to sell 395,000 Class A Ordinary Shares, with the approximate date of sale listed as November 6, 2026. The aggregate market value of the proposed sale is stated as $14,828,300. The shares were originally acquired from the issuer in a private transaction on December 21, 2017, and no payment consideration other than "NA" is noted.

The filing discloses ten separate sales by Hoffmann during the three months preceding the notice date. These transactions occurred on August 10, October 1, October 5, October 12, October 19, October 26, November 2, November 4, November 5, and November 6, 2026. The amounts sold ranged from 2,274 shares (gross proceeds of $85,608.98) to 75,000 shares (gross proceeds of $2,875,222.13). All sales are attributed to Hoffmann at the same Zurich address listed for the issuer.

According to the filing's remarks section, all sales disclosed, including the proposed sale, are made pursuant to "a selling plan dated 06/04/2026 that is intended to comply with Rule 10b5-1(c)." The plan adoption date is listed as June 4, 2026. The notice was signed by Goldman Sachs & Co. LLC on behalf of Martin Hoffmann.

What Was Disclosed

On Holding AG officer Martin Hoffmann filed a Form 144 notice proposing to sell 395,000 Class A Ordinary Shares valued at $14,828,300 through Goldman Sachs on the NYSE, under a Rule 10b5-1 plan adopted June 4, 2026.