Affirm Holdings, Inc. officer Noel Watson filed a Form 144 notice on November 10, 2026, disclosing a proposed sale of 2,000 shares of Affirm common stock on NASDAQ under a Rule 10b5-1 trading plan.

Key Highlights

  • Proposed sale: 2,000 shares of Affirm Holdings common stock with an aggregate market value of $136,060.00.
  • Approximate sale date: November 10, 2026, through broker Morgan Stanley Smith Barney LLC Executive Financial Services.
  • Shares acquired: The 2,000 shares were acquired on December 4, 2024 as Restricted Stock Units from the issuer.
  • Shares outstanding: 298,484,548 shares of common stock outstanding, according to the filing.
  • Prior sales: Watson sold 2,000 shares on August 12, 2026 for gross proceeds of $155,720.00 under the same 10b5-1 plan.
  • Trading plan date: The Rule 10b5-1 plan was adopted on December 2, 2025.

Affirm Officer Watson Files Form 144 for Proposed 2,000-Share Sale

According to the filing, Noel Watson, identified as an officer of Affirm Holdings, Inc. (NASDAQ:AFRM), submitted a Form 144 notice disclosing a proposed sale of 2,000 shares of Affirm common stock. The aggregate market value of the shares to be sold is listed as $136,060.00. The shares are to be sold through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004, on NASDAQ.

The filing states that the 2,000 shares proposed for sale were acquired on December 4, 2024 through a Restricted Stock Units transaction from the issuer, with payment dated December 4, 2024. The filing also discloses that Watson adopted a written trading plan under Rule 10b5-1 of the Exchange Act on December 2, 2025. By signing the notice, Watson represented, as of the plan adoption date, that he did not know of any material adverse information regarding the current and prospective operations of Affirm Holdings that had not been publicly disclosed.

The filing further reports that within the past three months, Watson sold 2,000 shares of Affirm common stock on August 12, 2026, generating gross proceeds of $155,720.00, also conducted as 10b5-1 sales. The total shares of common stock outstanding are reported as 298,484,548. Affirm Holdings is headquartered at 221 Main Street, Floor 6, San Francisco, California 94105.

What Was Disclosed

Affirm Holdings officer Noel Watson filed a Form 144 on November 10, 2026, proposing to sell 2,000 common shares valued at $136,060.00 on NASDAQ under a 10b5-1 plan adopted December 2, 2025, with the shares originally acquired as Restricted Stock Units in December 2024.