Wayfair Inc. officer and director Niraj Shah filed a Form 144 notice on November 4, 2026, disclosing a proposed sale of 10,000 Class A shares with an aggregate market value of $1,250,000.00 through Fidelity Brokerage Services LLC on NYSE.

Key Highlights

  • Proposed sale: Niraj Shah, listed as both an officer and director of Wayfair Inc., intends to sell 10,000 Class A shares with an aggregate market value of $1,250,000.00.
  • Approximate sale date: The filing lists November 4, 2026 as the approximate date of sale, executed through Fidelity Brokerage Services LLC on NYSE.
  • Shares outstanding: According to the filing, 115,990,166 Class A shares were outstanding at the time of notice.
  • Original acquisition: The 10,000 shares to be sold were acquired on January 1, 2002 as Founders Shares from the issuer, with compensation listed as the nature of payment.
  • Rule 10b5-1 plan: The filing indicates a plan adoption date of August 7, 2025, with the sale conducted in reliance on Rule 10b5-1.
  • Prior three-month sales: Combined sales by Niraj S. Shah and the Shah Charitable Foundation in the preceding three months totaled 348,000 Class A shares across nine transactions, with gross proceeds ranging from $100,000.00 to $13,016,169.18 per transaction.
  • Charitable foundation involvement: According to the filing's remarks, "Today's sale and sales in past 90 days occurred in the account of the Shah Charitable Foundation of which Niraj S. Shah is an Account Stakeholder."

Niraj Shah's Proposed Wayfair Class A Share Sale Under Rule 144

According to the Form 144 notice filed with the U.S. Securities and Exchange Commission on November 4, 2026, Niraj Shah, an officer and director of Wayfair Inc. (NYSE:W), proposed to sell 10,000 Class A shares of Wayfair with an aggregate market value of $1,250,000.00. The shares are to be sold through Fidelity Brokerage Services LLC, located at 900 Salem Street, Smithfield, Rhode Island. The filing identifies 115,990,166 Class A shares as outstanding.

The shares proposed for sale were originally acquired on January 1, 2002 as Founders Shares from the issuer, with the nature of payment listed as compensation. The filing indicates that the proposed sale is being conducted under a Rule 10b5-1 trading plan adopted on August 7, 2025. The notice was signed by Wade Moss as a duly authorized representative of Fidelity Brokerage Services LLC, acting as attorney-in-fact for Niraj Shah.

The filing also discloses sales over the prior three months by both Niraj S. Shah and the Shah Charitable Foundation. Those transactions included sales on August 4, August 10, August 12, September 10, September 14, October 12, and October 15, 2026. Individual transaction amounts ranged from 1,000 to 117,000 Class A shares, with gross proceeds per transaction ranging from $100,000.00 to $13,016,169.18. The filing's remarks note that Shah is an Account Stakeholder of the Shah Charitable Foundation, whose sales are aggregated with Shah's own for purposes of this notice.

What Was Disclosed

Niraj Shah, an officer and director of Wayfair Inc., filed a Form 144 on November 4, 2026, proposing the sale of 10,000 Class A shares valued at $1,250,000.00, under a Rule 10b5-1 plan adopted August 7, 2025, and disclosing nine prior-period transactions by Shah and the Shah Charitable Foundation.