Victoria's Secret & Co. officer Melinda McAfee filed a Form 144 notice of proposed sale of 7,000 shares of common stock on November 2, 2026, listing NYSE as the exchange and Merrill Lynch as the executing broker.

Key Highlights

  • Proposed sale size: 7,000 shares of Victoria's Secret & Co. common stock with an aggregate market value of $692,281.45, according to the filing.
  • Seller and role: Melinda McAfee is identified as an officer of the issuer.
  • Shares outstanding: The filing states 79,764,039 shares of common stock were outstanding at the time of notice.
  • Acquisition history: The shares proposed for sale were acquired via three restricted stock vests from Victoria's Secret & Co.: 2,500 shares on March 16, 2025; 2,960 shares on May 19, 2024; and 1,540 shares on March 19, 2025.
  • Recent prior sales: McAfee sold 4,500 shares on October 5, 2026 for gross proceeds of $409,963, and 2,500 shares on October 26, 2026 for gross proceeds of $237,500, in the three months preceding this notice.
  • Rule 10b5-1 plan: The filing indicates a plan adoption date of July 1, 2026.
  • Approximate sale date: November 2, 2026, with Merrill Lynch, 8890 Lyra Drive 5th Floor, Columbus, OH 43240, listed as broker.

McAfee's Proposed Victoria's Secret Share Sale Under Rule 144

According to the Form 144 filed with the U.S. Securities and Exchange Commission, Melinda McAfee, an officer of Victoria's Secret & Co. (NYSE:VSCO - noting the filing identifies the exchange as NYSE and SEC File Number 001-40515), proposed to sell 7,000 shares of the company's common stock with an approximate sale date of November 2, 2026. The aggregate market value of the proposed sale is listed as $692,281.45. The filing names Merrill Lynch at 8890 Lyra Drive 5th Floor, Columbus, OH 43240 as the broker for the transaction.

The filing discloses that the 7,000 shares were acquired through three separate restricted stock vest events from Victoria's Secret & Co.: 2,960 shares vesting on May 19, 2024; 2,500 shares vesting on March 16, 2025; and 1,540 shares vesting on March 19, 2025. Each acquisition is described as a "Restricted Stock Vest" with no gift designation and payment characterized as "NA."

In the three months prior to this notice, McAfee sold a combined 7,000 shares in two transactions: 4,500 shares on October 5, 2026 for gross proceeds of $409,963, and 2,500 shares on October 26, 2026 for gross proceeds of $237,500. The filing notes a Rule 10b5-1 plan adoption date of July 1, 2026. The issuer's address is listed as 4 Limited Parkway East, Reynoldsburg, Ohio 43068, and the company's shares outstanding are reported as 79,764,039.

What Was Disclosed

A Form 144 notice was filed on November 2, 2026 by Victoria's Secret & Co. officer Melinda McAfee, covering a proposed sale of 7,000 common shares valued at $692,281.45, acquired via restricted stock vests, under a Rule 10b5-1 plan adopted July 1, 2026.