MediaAlpha, Inc. filed a Form 8-K with the SEC on October 28, 2026, announcing its financial results for the third quarter ended September 30, 2026, along with a financial outlook for the fourth quarter and full year of 2026.

Key Highlights

  • Reporting period: Financial results cover the third quarter ended September 30, 2026.
  • Outlook included: The company disclosed a financial outlook for the fourth quarter and the full year of 2026.
  • Press release furnished: A press release dated October 28, 2026, is attached as Exhibit 99.1.
  • Investor supplement furnished: Supplemental financial information dated October 28, 2026, is attached as Exhibit 99.2 and was posted to the company's Investor Relations website.
  • Non-GAAP measures used: The filing states that MediaAlpha refers to non-GAAP financial information, with reconciliations to comparable GAAP measures contained in each document.
  • Signed by: Jeffrey B. Coyne, General Counsel and Secretary, on behalf of MediaAlpha, Inc.

MediaAlpha Discloses Q3 2026 Earnings and Full-Year Outlook

According to the filing, MediaAlpha, Inc. (NYSE:MAX) issued a press release on October 28, 2026, reporting its financial results as of and for the third quarter ended September 30, 2026. The company also provided a financial outlook covering the fourth quarter and the full year of 2026. Both the press release and an investor supplement were furnished as exhibits to the 8-K and incorporated by reference.

The filing notes that MediaAlpha posted certain supplemental financial information to the Investor Relations section of its website in conjunction with the earnings release. The filing further discloses that the company refers to non-GAAP financial measures in both the press release and the investor supplement, and that reconciliations of those non-GAAP measures to comparable GAAP measures are contained within each document.

The filing specifies that the furnished information "shall not be deemed 'filed' for purposes of Section 18 of the Securities Exchange Act of 1934," except as expressly set forth by specific reference in a subsequent filing. The report was signed by Jeffrey B. Coyne, General Counsel and Secretary, on October 28, 2026.

What Was Disclosed

MediaAlpha filed an 8-K on October 28, 2026, furnishing its Q3 2026 earnings press release and an investor supplement as exhibits, and disclosing a financial outlook for Q4 and the full year 2026, with non-GAAP reconciliations included in each document.