Kuanling Amy Yeh, an officer of MediaAlpha, Inc., filed a Form 144 notice of proposed sale on October 30, 2026, covering 50,000 shares of MediaAlpha common stock with an aggregate market value of $723,620.00.

Key Highlights

  • Proposed sale: 50,000 shares of MediaAlpha, Inc. common stock with an aggregate market value of $723,620.00, to be executed through Charles Schwab & Co., Inc.
  • Approximate date of sale: October 30, 2026, on the NYSE.
  • Source of shares: Three restricted stock lapses acquired from MediaAlpha, Inc. via equity compensation on November 15, 2024 (19,999 shares), February 15, 2025 (15,316 shares), and May 15, 2025 (14,685 shares).
  • Shares outstanding: 50,903,805 shares of common stock outstanding, as stated in the filing.
  • Prior three-month sales: Yeh sold 21,000 shares in four separate transactions between August 14, 2026 and October 16, 2026, generating gross proceeds of $262,126.00 in aggregate.
  • Filer relationship: Kuanling Amy Yeh is identified as an officer of MediaAlpha, Inc.

Details of Kuanling Amy Yeh's Proposed Share Sale at MediaAlpha

According to the Form 144 filed with the SEC on October 30, 2026, Kuanling Amy Yeh, an officer of MediaAlpha, Inc. (NYSE:MAX), provided notice of a proposed sale of 50,000 shares of the company's common stock. The filing lists Charles Schwab & Co., Inc., located in Westlake, Texas, as the broker for the transaction. The aggregate market value of the proposed sale is reported as $723,620.00, with the approximate date of sale listed as October 30, 2026.

The filing discloses that the shares proposed for sale were acquired through three restricted stock lapses, all from MediaAlpha, Inc. as equity compensation: 19,999 shares vesting on November 15, 2024; 15,316 shares on February 15, 2025; and 14,685 shares on May 15, 2025. The filing notes that "Shares on this filing may be sold over various dates."

The filing also details prior sales by Yeh in the three months preceding the notice. According to the disclosure, Yeh sold 12,000 shares on August 14, 2026, for gross proceeds of $162,616.00; 3,000 shares on September 4, 2026, for $36,000.00; 3,000 shares on September 25, 2026, for $28,200.00; and 3,000 shares on October 16, 2026, for $35,310.00. The combined gross proceeds from these four prior transactions total $262,126.00, as reported in the filing.

What Was Disclosed

MediaAlpha officer Kuanling Amy Yeh filed a Form 144 on October 30, 2026, proposing to sell 50,000 shares of common stock valued at $723,620.00 via Charles Schwab, with shares sourced from three equity compensation vesting events between November 2024 and May 2025.