Eugene Nonko, a director of MediaAlpha, Inc., filed a Form 144 notice of proposed sale on October 26, 2026, covering 31,335 shares of common stock with an aggregate market value of $370,648.00, to be sold on NYSE under the ticker NYSE:MAX.

Key Highlights

  • Proposed sale: 31,335 shares of MediaAlpha, Inc. common stock with an aggregate market value of $370,648.00, according to the filing.
  • Approximate date of sale: October 26, 2026, through Charles Schwab & Co., Inc., per the filing.
  • Rule 10b5-1 plan: The filing indicates a trading plan was adopted on March 3, 2026.
  • Shares outstanding: The filing lists 52,975,711 shares of common stock outstanding at the time of the notice.
  • Share sources: The securities to be sold were acquired through a capital contribution (1,311 shares on January 30, 2023) and restricted stock lapses (22,023 shares on February 15, 2025, and 8,001 shares on August 15, 2026).
  • Prior three-month sales: The filing discloses a series of prior sales by Eugene Nonko and O.N.E HOLDINGS LLC spanning July 27, 2026, through October 21, 2026, across more than 30 individual transactions.

Nonko's Proposed Sale and Prior Transaction History at MediaAlpha

According to the Form 144 filed with the U.S. Securities and Exchange Commission, Eugene Nonko, identified in the filing as a director of MediaAlpha, Inc. (NYSE:MAX), proposed to sell 31,335 shares of the company's common stock through Charles Schwab & Co., Inc. The filing states an aggregate market value of $370,648.00 for the proposed sale, with an approximate sale date of October 26, 2026. The filing notes that "shares on this filing may be sold over various dates" and that sales are conducted by "Eugene Nonko & O.N.E HOLDINGS LLC."

The filing discloses that the shares proposed for sale were acquired through three separate transactions: 1,311 shares via a capital contribution from MediaAlpha, Inc. on January 30, 2023; 22,023 shares through a restricted stock lapse on February 15, 2025, characterized as equity compensation; and 8,001 shares through a restricted stock lapse on August 15, 2026, also characterized as equity compensation. The filing indicates the plan under which these sales are being made was adopted on March 3, 2026, under Rule 10b5-1 of the Exchange Act.

The filing's required disclosure of prior three-month sales lists transactions occurring from July 27, 2026, through October 21, 2026, with individual sale amounts ranging from 7,734 to 17,465 shares per date and gross proceeds per transaction ranging from $78,219.00 to $241,151.00, as reported in the filing. MediaAlpha, Inc. is headquartered at 700 South Flower Street, Suite 640, Los Angeles, California 90017, per the filing.

What Was Disclosed

Eugene Nonko, a director of MediaAlpha, Inc., filed a Form 144 on October 26, 2026, proposing to sell 31,335 common shares valued at $370,648.00. The sales are attributed to a Rule 10b5-1 plan adopted March 3, 2026, with shares sourced from equity compensation and a prior capital contribution.