Matt Ehrlichman, an officer and director of Porch Group, Inc., filed a Form 144 notice on November 3, 2026, disclosing a proposed sale of 584,998 shares of Porch Group common stock on NASDAQ under Rule 144 of the Securities Act of 1933.

Key Highlights

  • Proposed seller: Matt Ehrlichman, identified in the filing as an officer and director of Porch Group, Inc.
  • Shares proposed for sale: 584,998 shares of common stock, with an aggregate market value of $11,805,259.64, according to the filing.
  • Shares outstanding: The filing reports 132,644,086 shares of common stock outstanding.
  • Approximate date of sale: November 3, 2026, through broker J.P. Morgan Securities LLC.
  • Rule 10b5-1 plan: The filing indicates a plan adoption date of August 8, 2025.
  • No sales in past 3 months: The filing states "Nothing to Report" for securities sold during the past three months.

Porch Group Officer Matt Ehrlichman Discloses Proposed Common Stock Sale via Rule 144

According to the Form 144 filing submitted to the U.S. Securities and Exchange Commission, Matt Ehrlichman, an officer and director of Porch Group, Inc. (NASDAQ:PRCH), intends to sell 584,998 shares of the company's common stock. The aggregate market value of the proposed sale is listed as $11,805,259.64, and the broker named in the filing is J.P. Morgan Securities LLC, located at 270 Park Avenue, 10th Floor, New York, NY 10017. The filing identifies NASDAQ as the securities exchange on which the sale is to occur.

The filing discloses three separate lots of securities underlying the proposed sale. According to the notice, 243,175 shares were acquired on March 12, 2021, as earnout shares under a de-SPAC merger agreement from the issuer; 242,650 shares were acquired on November 26, 2021, also as earnout shares under a de-SPAC merger agreement from the issuer; and 99,173 shares were acquired on December 23, 2020, described as "issued under de SPAC merger agreement in exchange for qualified small business stock" from the issuer. None of the lots are indicated as gifts.

The filing also notes that Ehrlichman adopted a written trading plan under Rule 10b5-1 of the Exchange Act, with a plan adoption date of August 8, 2025. By signing the notice, the filer represents, as of that plan adoption date, that no material adverse information regarding the issuer's current and prospective operations was known that had not been publicly disclosed. The filing reports no sales of Porch Group securities by Ehrlichman in the three months preceding this notice.

What Was Disclosed

Porch Group officer and director Matt Ehrlichman filed a Rule 144 notice proposing to sell 584,998 shares of common stock with an aggregate market value of $11,805,259.64, with J.P. Morgan Securities LLC as broker, citing a Rule 10b5-1 plan adopted on August 8, 2025.