Marshalls, a brand operating under NYSE:TJX, announced on November 10, 2026, the launch of "Unwrap the Internet," a holiday gift guide campaign featuring Lindsay Lohan and seven content creators across categories including travel, wellness, and parenting.

Key Highlights

  • Campaign name: "Unwrap the Internet" pairs Lindsay Lohan with seven personalities and content creators to produce holiday gift guides organized by internet community interest.
  • Video series: Lohan stars in a series of four videos in which participants from different online communities discover shared interests and Marshalls products.
  • Seven creator collaborators: Antoni Porowski, Robin Arzón, Danny Pellegrino, Eden Yonas, Isabelle Heikens, Kevin and Ashley Cooney, and Erika Priscilla each curated one gift guide category.
  • Price range: Gift guides include items described as starting at under $10 for stocking stuffers and extending across a range of budgets, according to the announcement.
  • Seven guide categories: Frequent Flyers, Habit Stackers, Reality TV Nation, Bookish Club, Dinner Party Darlings, Parent Group Chat, and Marshalls Enthusiasts.
  • Availability: The guides and video series are available starting November 10, 2026, and will continue throughout the holiday season.

Marshalls "Unwrap the Internet" Campaign Details

According to the announcement released November 10, 2026, Marshalls and Lindsay Lohan launched "Unwrap the Internet," a holiday campaign described as translating the interests and recommendations of active internet communities into curated shopping guides. The filing attributes the campaign concept to the idea that shoppers often default to broad gift categories such as "gifts for mom" or "gifts for a coworker," missing more specific gift options that reflect a recipient's particular interests.

The campaign features seven gift guide categories, each developed in collaboration with a named creator or personality. Antoni Porowski, described as an Emmy Award-winning television personality and host of travel programs on National Geographic, curated the "Frequent Flyers" guide. Robin Arzón, described as a runner of 28 marathons and ultramarathons and host of the podcast "Project Swagger," curated "Habit Stackers." Danny Pellegrino, host of the "Everything Iconic" podcast, curated "Reality TV Nation." Eden Yonas, founder of "Eden's Archives" with a described community of 550,000 readers across platforms, curated "Bookish Club." Isabelle Heikens, creator behind "Dinner at Isabelle's," curated "Dinner Party Darlings." Kevin and Ashley Cooney, hosts of "The Cooney's Show," curated "Parent Group Chat." Erika Priscilla, described as an expert in discovering Marshalls finds, curated "Marshalls Enthusiasts."

Emily Trent, identified in the filing as Senior Vice President and Chief Marketing Officer of Marshalls, is quoted as saying: "With inspiration everywhere, from the communities we follow to the conversations we have online, 'Unwrap the Internet' brings those interests to life and helps people discover gifts that truly excite both the giver and the receiver." The announcement also quotes Lohan stating the campaign aims to help shoppers find gifts that demonstrate genuine knowledge of the recipient.

What Was Disclosed

Marshalls, operating under NYSE:TJX, disclosed the launch of a holiday gift campaign called "Unwrap the Internet" on November 10, 2026, featuring Lindsay Lohan, seven content creators, a four-video series, and seven curated gift guides covering a range of consumer interest categories.