Ryan S. Keeton, Chief Brand Officer of Carvana Co., filed a Form 4 on November 3, 2026, reporting the withholding of 2,881 shares of Class A Common Stock on November 1, 2026, to cover taxes upon the vesting of restricted stock units.

Key Highlights

  • Reporting person: Ryan S. Keeton, Chief Brand Officer of Carvana Co. (NASDAQ:CVNA)
  • Transaction date: November 1, 2026
  • Shares disposed: 2,881 shares of Class A Common Stock withheld for taxes upon RSU vesting, transaction code F
  • Price per share: $68.29
  • Beneficial ownership following transaction: 423,746 shares of Class A Common Stock, held directly
  • Filing signed: Paul Breaux, by Power of Attorney for Ryan S. Keeton, on November 3, 2026

Carvana Chief Brand Officer Reports RSU Tax Withholding in November 2026

According to the Form 4 filed with the SEC on November 3, 2026, Ryan S. Keeton, Chief Brand Officer of Carvana Co., reported a disposition of 2,881 shares of Class A Common Stock on November 1, 2026. The filing identifies the transaction code as "F," which the filing's footnote explains represents shares withheld for taxes upon the vesting of restricted stock units pursuant to various awards.

The shares were disposed of at a price of $68.29 per share and were held directly by the reporting person. Following this transaction, the filing states that Keeton beneficially owned 423,746 shares of Class A Common Stock directly. No derivative securities transactions were reported in Table II of the filing.

The Form 4 was signed by Paul Breaux acting by Power of Attorney for Ryan S. Keeton. The filing does not indicate that the transaction was made pursuant to a Rule 10b5-1(c) plan, as that checkbox was not selected on the form.

What Was Disclosed

Carvana Co.'s Chief Brand Officer Ryan S. Keeton disclosed a withholding of 2,881 Class A Common Stock shares at $68.29 on November 1, 2026, for RSU tax obligations, leaving him with 423,746 shares of direct beneficial ownership.